This page shows the latest Brand story news and features for those working in and with pharma, biotech and healthcare.
Creatives have to be that much more creative to make sure the brand story is being told in a clear and powerful way.
Great brand plan presentations also transform their brand plan into a ‘story’ with a number of characters and lift the narrative beyond the classic performance bar charts and overcrowded SWOT analyses. ... Think about the key characters in your story:
vision. So how do you get started on local brand planning for a pharma or biotech brand? ... Write up your brand plan “story” on one page – what intuitively is the story you want to tell about your local market, your brand, about the challenges you
Sanofi has done so via contextual segmentation, then targeting a specific payer/patient/prescriber context, then developing a discount pricing scheme and a precision medicine brand story.
Digital and design strategist Joseph Hoyle has also joined the agency and will lead brand experience and design. ... Wethepeople will offer the full range of marketing and communications services, including brand and campaign strategy, story and message
The reason of stating this - beyond, of course, the brand story - is that for any biosimilar, or innovative biologic, one of the first things that manufacturers are required to do is ... Biosimilar branding. How to brand the biosimilar is a question that
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Brands are missing out on a crucial part of the story: the origin story. ... It’s a ready but underutilised resource that could be plugged into many key elements of the brand story.
A strategy grounded in deep stakeholder insights to maximise early opportunities, demonstrate brand value and connect emotionally will facilitate launch excellence. ... Recommendation: regular strategy alignment meetings between global and regional
A clinical advisory board was held to decide on the strategy, discuss the scientific story and clarify unmet needs for all stakeholder groups. ... This piece established the value story for the brand. ‘Break the Flu Cycle’ meetings programme:.
At the brand level, perhaps the biggest evolution in strategic planning is one of scale and scope. ... This requires empowering people with frameworks that allow teams to make changes that enhance their brand story, rather than being a hostage to static
Look beyond the data. But what happens when data stops adding glorious content to your brand story? ... And a brand campaign doesn’t need to have images of devastation to be impactful.
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Jim Baxter joins from Tonic Life to lead market access and brand communications. ... Sometimes there might be a good clinical brand story, but where we have the greatest traction for clients is combining this with getting the NHS to see the product as a
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A Customer Story. In this Customer Story, we share how a nephrology brand team approached Impetus Digital for help with streamlining and optimizing their annual brand planning and strategic discussions.In ... To learn more about our client’s approach
Meanwhile, the value story from industry has often led with the patient benefit addressing unmet need. ... But it is also up to every company and every brand to communicate their value story more clearly to a health service under incredible pressure.
Marketers know that customers purchase specific products in recognition of the brand story. ... They are adopting a form of identity anchored in the brand’s myths and meaning.
So a brand has its story, and the logo is the opening chapter. ... The ‘swoosh’ is so synonymous with Nike that it has already explained some of the brand story (namely, who is this company and what do they do?).
Find out how Impetus Digital helped virtualize their client's internal brand planning session. ... In Impetus Digital's latest customer story, we summarize how we helped a client “virtualize” their in-person brand planning session.
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We are a global leader in the medical affairs space. Our purpose-built software and scientific solutions make us a unique...