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Business Research

Celgene building

Celgene forms real-time, real-world trial partnership

Will collaborate with TriNetX, using its electronic medical records network

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Healthcare costs

The technology poised to drive down the cost of healthcare

The difference between market intelligence and design intelligence

Blue Latitude Health's Elisa del Galdo explains how market and customer research differ, and in which situations you would use one over the other.

Blue Latitude Health

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Coming to an understanding

EphMRA’s Dr Thomas Hein on how market research in pharma has been changing

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The hitchhiker’s guide to the millennial healthcare professional

Originally written in the late 1970s, Douglas Adams’ well-loved sci-fi masterpiece, The Hitchhiker’s Guide To The Galaxy, tells the story of Arthur Dent as he flees Earth shortly before it’s...

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Chinese biotech claims 90% cure rate for CAR-T therapy

Innovative Cellular Therapeutics presents ‘stellar’ immunotherapy data

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Delivering a better eDetail: Strategy-led user-centred methodology in practice

Stuart Goodman and Anna Tamasi demonstrate how user-centred design helps to build better strategy and assets for pharma and healthcare.

Blue Latitude Health

Understanding personas for healthcare

In this article, Head of Insight Martine Leroy tackles the persona. Here, she breaks down for us what a persona is in the context of customer-centric design, and addresses some...

Blue Latitude Health

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Managing real world data governance

An aspirational framework to make the most of data and its role in improving patient care

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Does safety sell medicines?

Is pharmacovigilance unnecessary policing or a strategic asset for pharma companies?

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An apple a day?

Can lives be saved by eating fruit and vegetables?

Nestlé begins mHealth trial

Launches trials in healthly ageing research programme

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