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- PMLiVE

Business Research

How to connect HQ and affiliates with data-enriched content

Data should be the lifeblood of marketing: linking all parts of the organization and continually circulating knowledge and understanding.

Anthill Agency

Using mobile “diary” research to capture patient-generated insights in COPD

Our latest case study demonstrates how a mobile app methodology was used to deliver key insights into issues faced by COPD patients

Research Partnership

- PMLiVE

Avanti Ananthram to lead Narrative Health’s new US office

She will lead its New York office as its managing director

How to nail pre-launch positioning in Pharma

Head of Commercial Matt Bolton lays out three key points for getting your pre-launch positioning right in Pharma and healthcare.

Blue Latitude Health

- PMLiVE

AstraZeneca and PatientsLikeMe team up on real-world data

Two groups hoping to harness the power of the patient forum network

Webinar: How to conduct effective market research in emerging markets

Pharmaceutical market research is still evolving in many emerging markets and so finding the insights you require can be a challenge.

Research Partnership

Webcast: Leveraging the ASEAN opportunities

Exploring the opportunities for pharma in the ASEAN region and factors to consider when conducting healthcare market research.

Research Partnership

- PMLiVE

Open health data network launches in US

'Open Humans’ wants people to share health information to accelerate medical breakthroughs

Evolution of the wearable tech revolution

Stuart Goodman delves into the world of wearables, further analysing what role they play in pharma’s future.

Blue Latitude Health

Top 7 Trends in Pharma Marketing for 2015

Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends...

Blue Latitude Health

- PMLiVE

Cello Health acquires market research firm Promedica

Move is the group’s second acquisition of the year

- PMLiVE

Handle with care: patient-centric market research

Working with patients to gather insight aimed at transforming brand communications can be a delicate business

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