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campaign development

This page shows the latest campaign development news and features for those working in and with pharma, biotech and healthcare.

PMEA 2019: Recognising excellence in improving patient outcomes

PMEA 2019: Recognising excellence in improving patient outcomes

Also shining on the night was Takeda Pharmaceuticals Europe/EUCAN, with support from Ashfield Insight &Performance and Ashfield Healthcare Communications, which took home the award for Excellence in Capability Development for ... their innovative campaign

Latest news

  • Havas Lynx poem for charity has women’s interests at heart Havas Lynx poem for charity has women’s interests at heart

    Havas Lynx Group has grown from a small creative agency formed in the Northern Quarter of Manchester into a global healthcare communications agency, offering campaign development, brand strategy, capability building and

  • Blending medical and digital for effective rare disease campaigns Blending medical and digital for effective rare disease campaigns

    The value of timing. One question we field repeatedly from clients concerns the timing of campaign development and implementation. ... Early campaign development with the ability to scale and adapt across each phase of a product’s life cycle is crucial.

  • SO What Global launches patient engagement venture SO What Global launches patient engagement venture

    The stand-alone network agency will provide clients with strategy development, digital solution, insights, resources and campaign management all directed at improving communications with patients and fostering strategic alliances with patient

  • Norrie, Dubery and Perkins form Wethepeople Norrie, Dubery and Perkins form Wethepeople

    Wethepeople will offer the full range of marketing and communications services, including brand and campaign strategy, story and message development, and advice on local roll-out. .

  • Eveo lands in London Eveo lands in London

    Goodman – whose expertise ranges from strategy development to multi-channel campaign management and execution – previously headed Eveo's New York office. ... Goodman has worked in interactive development for top-tier advertising agencies, including

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Latest Intelligence

  • Rise of the patient influencer Rise of the patient influencer

    Integration – working with social influencers could be the missing link in a communication campaign. ... Engagement and conversation – patient influencers and their audiences are passionate about their condition, and so monitoring how they engage

  • Case study: Project Family Case study: Project Family

    Campaign:Project Family. Timescale:N/A. Ferring has spent decades tackling unmet needs to help people around the world build families and live better lives. ... This highlighted a need for increased public education about the prevalence and emotional

  • Combining hard technology with human skills Combining hard technology with human skills

    When asked about their priorities, digital teams believe their companies should focus much more on strategy than on enablers like technology, tactical content and campaign development.

  • Focus on the fundamentals Focus on the fundamentals

    and the globalisation of campaign development. ... Broadening our understanding, through hearing the approach or information others can share, could well help deliver that ‘light-bulb moment’ for your next campaign.

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Latest appointments

  • Havas Lynx boosts medical team Havas Lynx boosts medical team

    Dr Jack Kreindler (pictured right) will oversee campaign development at the agency, working closely with Havas Lynx's creative team to deliver scientific insight-driven results.

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Latest from PMHub

More from PMHub
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Graphite

Graphite is a digital agency which partners with globally respected pharma and healthcare organisations to create powerful digital experiences. We...

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