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campaign development
This page shows the latest campaign development news and features for those working in and with pharma, biotech and healthcare.
PMEA 2019: Recognising excellence in improving patient outcomes
Also shining on the night was Takeda Pharmaceuticals Europe/EUCAN, with support from Ashfield Insight &Performance and Ashfield Healthcare Communications, which took home the award for Excellence in Capability Development for ... their innovative campaign
Latest news
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Havas Lynx poem for charity has women’s interests at heart
Havas Lynx Group has grown from a small creative agency formed in the Northern Quarter of Manchester into a global healthcare communications agency, offering campaign development, brand strategy, capability building and
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Blending medical and digital for effective rare disease campaigns
The value of timing. One question we field repeatedly from clients concerns the timing of campaign development and implementation. ... Early campaign development with the ability to scale and adapt across each phase of a product’s life cycle is crucial.
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SO What Global launches patient engagement venture
The stand-alone network agency will provide clients with strategy development, digital solution, insights, resources and campaign management all directed at improving communications with patients and fostering strategic alliances with patient
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Norrie, Dubery and Perkins form Wethepeople
Wethepeople will offer the full range of marketing and communications services, including brand and campaign strategy, story and message development, and advice on local roll-out.
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Eveo lands in London
Goodman – whose expertise ranges from strategy development to multi-channel campaign management and execution – previously headed Eveo's New York office. ... Goodman has worked in interactive development for top-tier advertising agencies, including
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Latest Intelligence
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Rise of the patient influencer
Integration – working with social influencers could be the missing link in a communication campaign. ... Engagement and conversation – patient influencers and their audiences are passionate about their condition, and so monitoring how they engage
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Case study: Project Family
Campaign:Project Family. Timescale:N/A. Ferring has spent decades tackling unmet needs to help people around the world build families and live better lives. ... This highlighted a need for increased public education about the prevalence and emotional
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Combining hard technology with human skills
When asked about their priorities, digital teams believe their companies should focus much more on strategy than on enablers like technology, tactical content and campaign development.
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Focus on the fundamentals
and the globalisation of campaign development. ... Broadening our understanding, through hearing the approach or information others can share, could well help deliver that ‘light-bulb moment’ for your next campaign.
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Latest appointments
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Havas Lynx boosts medical team
Dr Jack Kreindler (pictured right) will oversee campaign development at the agency, working closely with Havas Lynx's creative team to deliver scientific insight-driven results.
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Latest from PMHub
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The digital-first launch: the key to connected stakeholder experiences?
A digital-first launch is based on building a digital ecosystem across the entire customer journey, from content creation to campaign development, data and insight generation, and measurement and optimization.
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Onyx Health Announces Two Top Appointments
She has expertise in content strategy development, medical and scientific communications, brand persona development, analytics and campaign measurement.
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Havas Health & You Launches Behind the Mask, a Global Research Initiative to Document Health Experiences During the COVID-19 Pandemic and Beyond
About Havas Lynx Group. Havas Lynx Group has grown from a small creative agency formed in the Northern Quarter of Manchester into a global healthcare communications agency, offering campaign development, brand
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Havas Lynx Group
Our services include:. Advertisement, promotional and sales material. Global campaign development. ... Jon Chapman. Chief Creative Officer. The campaign encourages people who use drugs to do something remarkable – save a life.
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How to measure and maximise your patient recruitment spend ROI
the development of the campaign. ... Key metrics that will help you determine the effectiveness of your campaign include:.
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Origins are part of the Resonant Group. Using novel research methodologies, we dig deeper to deliver authentic audience experiences that...
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