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iPad detailing: still room for pharma to improve

Doctors want to be 'wowed', and video is where iPads shine, says Manhattan Research

- PMLiVE

VIDEO: The potential of mHealth for pharma

PMLiVE speaks to Alexandra von Plato, president, global creative officer, Digitas Health at Think Digital 2013

Sanofi Israel crowdsources new diabetes app

Collaborates with online patient network Camoni

Boehringer trials digital diabetes programme

Will study effect of self-management technology on clinical care

- PMLiVE

Global mobile ad revenues soar as media is used more effectively

New IAB reports highlight huge upswing in financial revenues and that creative teams are starting to tap into potential of full screen and rich media

Pharmacists need the right mobile tools

Alliance Boots' Kash Mahmood outlines digital opportunities for pharmacy

mHealth: patients open to app prescriptions

Study suggests patients want to use technology to self-manage

- PMLiVE

How is pharma using Vine?

Companies begin experimenting with Twitter's six-second video app

- PMLiVE

VIDEO: The effect of mobile health on patient adherence and outcomes

PMLiVE speaks to Geoff McCleary, VP / group director, mobile innovation, Digitas Health at ThinkDigital 2013

Pharmacists take tablets to keep up in new NHS

Pharmacy group Alphega to offer free devices and tailored apps to its UK members

Mobile cancer game to accelerate search for a cure

Cancer Research UK will this year launch game that will harness 'citizen science'

- PMLiVE

mHealth could cut EU’s chronic disease costs

Mobile operators association says compliance and monitoring could be improve through technology

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