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The Power of Disease Awareness in Infectious Disease Education at IDWeek 2023

Medscape Education had one of its biggest conferences of the year with IDWeek 2023, hosting six educational symposia and presenting five scientific posters highlighting the outcomes of recent infectious disease...

Medscape Education Global

The Power of Visuals

The Power of Visuals.

Emotion is the core of healthcare storytelling, but there are many ways to do it. This week, Jon from our Design Team explores a few mediums for doing so, from...

The Good Ideas Group

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Contagious Conversations: Exploring Infectious Disease in the Digital Age

As the world of medicine continues to evolve, it's crucial to stay ahead of the curve. In this dynamic era, digital communications have emerged as a driving force in discussions...

Medscape Education Global

GIG Newsletter

Actually, Sometimes AI Can Jump in a Lake

In his latest blog, Tim considers how some early adopters of AI are delegating the responsibilities and roles that make us human.

The Good Ideas Group

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Medscape Medical Affairs celebrate a double win at the Communiqué Awards 2023

Medscape Medical Affairs celebrates a remarkable achievement with a double win at the prestigious Communiqué Awards 2023.

Medscape Medical Affairs

The Evolving Role of Social Media in Healthcare

In recent years, social media has evolved into an essential part of Pharma operations, for better or worse.

Impetus Digital

5 Healthcare Marketing Blunders | How To Avoid Them.

5 Healthcare Marketing Blunders | How To Avoid Them.

Here are 5 healthcare marketing blunders and how best to avoid them.

The Good Ideas Group

Design Trends of 2022 and Beyond!

Design Trends We’ve Seen In 2022

Our graphic designer Isla takes a deep dive into the graphic design trends we’ve seen in 2022 and what to expect throughout 2023 and beyond.

The Good Ideas Group

Digital Opinion Leaders (DOLs): Who are they and how can Pharma engage them?

With our growing dependence on social media, Digital Opinion Leaders are becoming an increasingly important stakeholder group for Pharma teams to engage and consult. But who are these DOLs, and...

Impetus Digital

Developing Innovative Digital Strategies to Engage Patients

Caitlin Wagner, Associate Marketing Director at Pharming, shares her expertise on innovative patient engagement strategies, including the roles of mobile apps and social media, the impact of the COVID-19 pandemic...

Impetus Digital

Courageous Conversation ep.10: Facial Recognition Software in Healthcare

Natalie Yeadon, Co-Founder & CEO at Impetus Digital, provides insight on Facial Recognition Software in Healthcare.

Impetus Digital

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How can compelling healthcare communications support HCPs with their pandemic patient backlog?

Read our latest article, written by Chris Barton (Strategic Solutions Director), who shares his thoughts on how pharmaceutical companies and medical communication companies, like Bedrock, can support healthcare systems to...

Bedrock Healthcare Communications

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