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- PMLiVE

Celebrities

Twitter praises Boehringer’s use of its platform

Corporate case study highlights pharma company's use of tweet chats

- PMLiVE

Interview: Laure Thibaud, Sanofi

Sanofi’s head of communications talks about her mission to build a team fit for the modern age

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WPP to exploit social media data

Agrees deal with DataSift to access data from Twitter, Facebook and more

Pharma’s social media priorities for 2014

Digital Futures 2014 survey finds high expectations for online HCP networks

FDA releases draft social media guidance

Covers 'interactive promotional media', such as Facebook, Twitter and blogs

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GSK launches Facebook weight loss campaign for Alli

‘60-Day Kickstart’ initiative offers free healthy living support

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

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Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

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How Pfizer reclaimed its Twitter brand

Company explains how it took back its name on the social network

Pfizer finally acquires the @pfizer name on Twitter

Will streamline its existing @pfizer_news account

- PMLiVE

Novartis adds Facebook personalisation to sight campaign

Features the viewer's own pictures from the social network

The social world of serendipity

Going beyond ‘fishing where the fish are’

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