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channel strategy

Digital transformation: What it means and how to get started

Digital transformation is one of those things that everyone seems to be talking about, yet no one really knows how to do it – or even what it is. So...

Anthill Agency

Perspective on biotech leaders

In the latest issue of Perspective magazine, seven industry trailblazers reveal the trends, challenges and opportunities they anticipate in the biotech sector, from empowering patients to deciphering big data.

Blue Latitude Health

Pharma email marketing: Your top 12 tips

Used correctly, email can be one of the most effective and cost-efficient channels for a pharma company to use. To help you get the most from it, we've rounded up...

Anthill Agency

- PMLiVE

Warning signs

Making the most of multichannel marketing

- PMLiVE

The cultural construction of illness

Why understanding this concept is  essential for pharmaceutical marketers

- PMLiVE

Multichannel in pharma

Get ready for the perfect storm

- PMLiVE

And breathe…

…or, why there is no ‘fast track’  to communications excellence

- PMLiVE

Humanisation

The key to delivering communications excellence

- PMLiVE

Signal strength

Communications that connect

Why AI might be the rep’s best friend

When looking for the next big thing in digital communication, there’s nothing bigger than the sweeping changes promised by artificial intelligence. There’s little doubt that AI is coming to pharma...

Anthill Agency

- PMLiVE

Real-world evidence

Have we come full-circle?

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