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Channel Health

This page shows the latest Channel Health news and features for those working in and with pharma, biotech and healthcare.

Making social sexy

Making social sexy

But does it actually drive behaviour change – especially when it comes to health decisions? ... This means going beyond the big, beautiful awareness campaign and using social media platforms as not just another media channel, but as sexual health

Latest news

  • Finalists revealed for Communiqué Awards 2016 Finalists revealed for Communiqué Awards 2016

    by Brandcast Health. for Patient Power. Make Them Pay. by Cancer Research UK. ... by Health Unlimited. for Novartis Pharmaceuticals. Caring for Carers. by Hill Knowlton Strategies.

  • Amag buys into maternal health business Amag buys into maternal health business

    The transaction will also see the remainder of Lumara's women's health products - deemed to be outside Amag's core interests - sold off to Ireland's Perrigo for $82m. ... chronic kidney disease, through the maternal health channel.

  • Half of online Europeans watch health videos Half of online Europeans watch health videos

    Half of Europeans who go online have watched health videos, according to a new report. ... are still not a widely used channel” for accessing online health videos.

  • New digital marketing agency The Earthworks unveiled New digital marketing agency The Earthworks unveiled

    Open Health, Alex Butler and Carwyn Jones have launched a new UK-based digital venture called The Earthworks. ... Jones was most recently managing director of Channel Health, which has allowed many of the agency's products to be incorporated into The

  • Digital Intelligence roundup

    Whether your goal is to lose weight, walk more or pursue an Olympic dream, GE believes that your friends can be good for your health. ... The National Health Service's (NHS) Commissioning Board is currently recruiting for a director of customer experience

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Latest Intelligence

  • Global direction, local application Global direction, local application

    It’s one thing seeking consistency of brand and product messages, and even channel, but it’s another achieving it. ... A deep local understanding of not only regulation, but cultural nuances, language and health behaviours, is paramount to local

  • Is anybody listening? Is anybody listening?

    Yet, as widespread scrutiny of tech giants’ conduct is persuading many industries to reconsider their use of social media, the continued growth of the channel as a destination for health conversation ... What’s more, almost 90% of millennials trust

  • Multichannel in pharma Multichannel in pharma

    Marketing automation. Channel affinity and mix. Training. To overcome these, we recommend these five actions:. ... Invest in channel mix methodology and channel affinity. Across Health engages with its customers in all these areas, with unique offerings

  • Scale & Strategy: Essential tools for transforming the commercial model Scale & Strategy: Essential tools for transforming the commercial model

    To truly transform the commercial model, companies must have a strategic blueprint that combines business objectives with brand goals to determine the appropriate resource levels and channel attribution. . ... On November 9 Aptus Health, in association

  • Engaging with HCP digital channels in the right way Engaging with HCP digital channels in the right way

    These digital channel providers have done all the hard work and either established authenticated HCP networks or compiled email databases. ... customers. The Author. Carwyn Jones, managing director, Channel Health Carwyn@channel-health.co.uk.

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Latest from PMHub

  • OPEN Health delivers over 250 virtual activities during COVID-19 – A clear path forward OPEN Health delivers over 250 virtual activities during COVID-19 – A clear path forward

    These changes were unprecedented but reshaping the way we carry out activities has unveiled a new strength and opportunity to add value through a multi channel approach. ... OPEN Health, much like the rest of the industry quickly adapted our activities

  • Four Health Four Health

    Four Health offers unique insights and integrated solutions for healthcare professionals, patients, policy makers and payers. ... Managing Director, Well Being. View LinkedIn profile. Nicky Hutchens. Deputy Managing Director, Health Media.

  • What pharma marketers can learn from growth hacking?

    Growth hacking is the new marketing. But what is growth hacking and is it relevant in pharma multi-channel marketing? ... We’re Owen Health, a Healthcare Communications Agency that specialises in Multi-channel Marketing to make you Digitally Fitter,

  • Discover who are the most engaging Pharma companies on Twitter

    We’re Owen Health, a Healthcare Communications Agency that specialises in Multi-channel Marketing to make you Digitally Fitter, Stronger &Faster. ... Read more about our thoughts on multi-channel marketing, brand strategy, CX and digital marketing for

  • Multi-channel Marketing Brand Planning Methodology

    Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing. ... Download a PDF version here - . We’re Owen Health, a Healthcare Communications Agency that specialises in

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