This page shows the latest client relationship news and features for those working in and with pharma, biotech and healthcare.
Is the pitch process to start a new relationship with an agency much different? ... Give your relationship an ‘MOT’. If you have an existing relationship between client and agency, don’t take it for granted.
Why is it that - despite all the advances and positive change in our industry - the client-agency relationship sometimes still feels so ‘buyer-provider’-like? ... spent, and where it’s ok to outsource relationship management (answer = in
Client relationship. Agencies responsible for delivery can then look at how they work with the client. ... This presents a standard set of circumstances that can arise pre- or during production for any client.
Surprising clients with more than asked for makes them value the relationship more. ... Offer the client ways of improving the working relationship – don't wait for the client to ask to review it; it might be too late.
partnerships have a positive impact on the client-CRO relationship. ... After all, losing a client that accounts for 5-20 per cent of turnover is a challenge for any company.
That's important as having a 'one size fits all' relationship strategy across a key client is rarely successful. ... is managing partner of Relationship Audits &Management and can be contacted via email.
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Medical communications agencies also need to implement an integrated approach; employing individuals with expertise in science, insights, strategy and multi-channel platforms introduces a new dynamic to the client/medical communications ... Alison Washer
But what is ‘client-centricity’ and how do you know that these claims will translate into reality? ... Earn trust to deliver. Trust is at the heart of a good client relationship and acts as a valuable asset for all institutions.
Or to motivate agencies to present outstanding creative work? The answers to all three questions are rooted in the need for a client–agency relationship that is based on true partnership. ... The more inexperienced the team, the more reason for senior
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She joins the translation provider from RWS Group. Specialist translation and localisation provider Conversis has appointed Charlotte Terry as its new client relationship manager, a role that will see her based ... She said: “There is a real scope for
In this newly created role, Reiss will be responsible for driving new business and overseeing the strategic development of existing client partnerships. ... there is an ethos at IGNIFI that we want our clients to truly enjoy working with us, which
Dowd will continue in her role as a global client relationship leader and all three will be tasked with overseeing the development and output of each practice.
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In this article an ex-client of mine, Liz Skrbkova, and I explore the (unhelpful) pressures of trying to perfect the client-agency relationship. ... truly believes in the value of the client-agency relationship:.
How we operate. We keep our model flexible and fluid, so we can bolt on our services to fit the needs of every different client. ... In this article an ex-client of mine, Liz Skrbkova, and I explore the (unhelpful) pressures of trying to perfect the
In addition, her relationship with a key client was instrumental in our agency winning a new project with a leading pharmaceutical client.
It takes two - Maximising the client-agency relationship. ... How to start, build and maintain a great client-agency relationship (Written 3rd March 2021).
Client Relationship Director Fabienne Wild from Ashfield Meetings &Events reflects on the recent conference season and on her experience at the European Society for Medical Oncology (ESMO). ... Client Relationship Director Fabienne Wild reflects on the
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KVA is an award winning full-service digital communications & brand experience agency. Our healthcare expertise blends creative ‘outside-the-box’ thinking with...