Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

closed loop marketing

What have you learned about your customers recently?

Your customer-facing staff continually gets told about the needs and wants of your customers. Are you learning what they are learning?

Anthill Agency

Do your customers feel that you’re listening to them?

When answering to data, excellent digital communication can create much stronger relationships between reps and customers.

Anthill Agency

How good are your digital sales materials? Just ask these 5 questions

Might your sales materials be stuck on step one of the digital technology journey? Consider these five questions to get your answer:

Anthill Agency

First things first: How to kick-off an e-detailing project

Starting a new e-detailing project? Here are our tips to set a solid base for it

Anthill Agency

Flexible content checklist – five questions to ask

To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning or developing core materials.

Anthill Agency

- PMLiVE

Delivering a better eDetail: Strategy-led user-centred methodology in practice

Stuart Goodman and Anna Tamasi demonstrate how user-centred design helps to build better strategy and assets for pharma and healthcare.

Blue Latitude Health

Affiliate friendly content: e-detailing materials that local markets love

What’s the point of marketing content that doesn’t get used?

Anthill Agency

- PMLiVE

Adapting to the digital age

Sales dynamics are changing - but people, on both sides of the interaction, remain the ultimate driving force

- PMLiVE

The evolution of the sales representative

Pharma needs reps who are able to add value in an increasingly digital world

- PMLiVE

Pharma sales in the digital era

A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience

Build your e-detailing argumentation

We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put these argumentation posts together.

Anthill Agency

How to confirm customer understanding in e-detailing

Done right, e-detailing takes away the guesswork in your marketing.

Anthill Agency

Subscribe to our email news alerts

Latest jobs from #PharmaRole

Latest content

Latest intelligence

Quick links