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CMI

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Stories that can save lives

“Sometimes reality is too complex. Stories give it form.”

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Delivering digital value

Improving outcomes, the digital responsibility

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Wearables – the technologist’s view

Patient insight is key to a successful solution

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Better insights come from better evidence

With the current data overload, it is critical that marketers have data literacy

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Are you experienced?

Identifying and exceeding customer expectations remains a work-in-progress for pharma

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Why health psychology should inform pharma strategy

Lucid is an award-winning agency, creating medical education designed to change healthcare professional (HCP) behaviour and in turn, changing patients’ lives. Their unique approach, known as ‘Advanced Outcomes’, focuses on...

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Med comms has a ‘big role to play’ in market access

HCA meeting hears communications can assist companies with the process

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Medicine, the arts and the events industry

Performing pharma

A rough guide to… advisory boards

Our intrepid writers take us on a journey through advisory boards and show that pre-trip planning is the pathway to perfection

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Harnessing the power of ethnography in healthcare

Locating the elusive, yet vital, insights into how people manage and live with their medical conditions

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The trouble with insights

Using health psychology to address medicines adherence is a rapidly developing area, but one that is poorly understood by many companies operating in the space

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Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

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