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Commercial intelligence

This page shows the latest Commercial intelligence news and features for those working in and with pharma, biotech and healthcare.

Cello Health acquires Advantage Healthcare to strengthen its US presence

Cello Health acquires Advantage Healthcare to strengthen its US presence

New York and New Jersey, US-based Advantage Healthcare was founded in 1994, focussing on commercial assessments, analog intelligence and a specific rapid response service that provides for turnarounds of half

Latest news

  • Fair to medalling Fair to medalling

    Pharma companies have rigorous methodologies for capturing commercial business intelligence - they're exceptional at pulling in sales and marketing data, market research and competitor insight. ... There's an overwhelming need to connect business

  • Building and delivering market access capabilities in emerging markets Building and delivering market access capabilities in emerging markets

    Companies who align existing portfolios with high growth opportunities and shape effective market access capabilities will be poised for commercial success. ... Which levers/strategies do you consider most impactful for commercial success per

  • Stop advertising, start socialising! Stop advertising, start socialising!

    Albeit very politely, this TV commercial is underestimating the intelligence of its audience.

  • New direction

    It should have therapeutic expertise and geographic reach in order to provide the necessary commercial insight in development and support brands through to commercialisation. ... Core capabilities to support the commercial model include market

  • An upward course

    We all share a common commercial objective within pharmaceutical marketing: maximising peak sales for our brands. ... However, this model is usually focused more on process and communication needs rather than developing the commercial intelligence,

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Latest Intelligence

  • Mapping at launch: it’s time to update the satnav Mapping at launch: it’s time to update the satnav

    Intelligence in these areas – both in real-time and over time – can significantly enhance your commercial strategy. ... However, with good intelligence the commercial value of formulary adoption and preferential positioning on locality guidelines

  • NICE – but not enough NICE – but not enough

    If you want commercial excellence, you cannot guess – you have to be guided by the evidence. ... That’s the definition of differential messaging – and formulary intelligence provides a real-world gateway.

  • Putting commercial intelligence at the heart of strategy Putting commercial intelligence at the heart of strategy

    The first method is to employ an internal team of ‘competitive intelligence (CI) professionals’. ... key intelligence questions (KIQs) and (c) the lack of remuneration to participating interviewees.

  • Driving adoption of Commercial Analytic solutions Driving adoption of Commercial Analytic solutions

    Measuring campaign success is key for pharma and the rise of multichannel campaigns has brought with it an increase in spending on commercial analytic solutions, which help users identify opportunities for ... improvements. On October 25 EY, in

  • An effective commercial model for cancer care An effective commercial model for cancer care

    3. Leverage patient-centric technology. The potential exists for leading cancer treatment manufacturers to adopt technology in building a viable patient-centred commercial model for their oncology businesses. ... Beyond the obvious, altruistic goal of

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Latest appointments

  • Gamida Cell strengthens leadership team Gamida Cell strengthens leadership team

    Nee will lead market research, analytics, forecasting, commercial strategies and competitive intelligence at the company, activities he has practised during his time with Biogen, Amgen and Novartis.

  • MSI hires Pfizer veteran David Watson MSI hires Pfizer veteran David Watson

    Watson's most recent role was at the US pharma firm Pfizer as commercial director and head of business intelligence, Europe for Pfizer Specialty Care. ... He spent more than 20 years at Pfizer in both UK and European roles, including such positions as

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