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- PMLiVE

Competitor landscaping

Advocates and influencers crucial in new marketing models

Get your advocates involved in the solution, says customer engagement director in the Havard Business Review

New Enspektos study focuses on digital health consumers

The study will be the focus of a webinar, which will take place later this month

- PMLiVE

Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

- PMLiVE

Health 2.0 and what it means

Casting a light on the latest digital marketing trends

- PMLiVE

Both feet first

David Avitable from JFK Communications charts the adoption of social media within the US life sciences arena

- PMLiVE

Digital healthcare marketing trends to watch out for in 2012

Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012

- PMLiVE

Effective networking

A quick, one-stop guide to social media channels – their uses, their implications, and their potential role within your tactics. From mass-reach social media websites to member-only portals…

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