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consumer-centric

This page shows the latest consumer-centric news and features for those working in and with pharma, biotech and healthcare.

Fitbit eyes pharma partnerships with digital health hire

Fitbit eyes pharma partnerships with digital health hire

I see a tremendous opportunity for healthcare providers, health plans and pharmaceutical companies to foster a more proactive, consumer-centric approach to healthcare using Fitbit's products, software, services and extraordinary

Latest news

  • LEO Pharma invests in skin cancer detection mobile app firm LEO Pharma invests in skin cancer detection mobile app firm

    LEO said the agreement acknowledged the growing potential of a wide range of digital health technologies “to deliver innovative, consumer centric solutions”.

  • Ogilvy expands its pharma offering in the Middle East and North Africa Ogilvy expands its pharma offering in the Middle East and North Africa

    I strongly believe that there is a need for a more consumer-centric approach to medical and health communications that matches both the societal and healthcare organisational changes now enveloping the

  • Virgo Health and GolinHarris launch digital initiative

    We are no doubt seeing a boom in consumer engagement in digital health but as consumers become more accustomed to digital, they will demand more customisation,” said Emily Brooks, practice lead ... information, based on deep consumer-centric,

  • In the driver's seat

    Learn from consumers. Pharma marketers have much to learn from the consumer world. ... Nike is consumer centric and understands how consumers use searches to build wider consideration lists.

  • GSK's CEO responds to shareholder disquiet

    He explained that the pharmaceutical industry had suffered a huge de-rating over the past seven years but warned that GSK would not spin off its consumer business, as some shareholders ... had demanded, to boost the share price, adding: "If you look at

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Latest Intelligence

  • Mapping the patient journey and minding the gap Mapping the patient journey and minding the gap

    The jury is still out on whether pharma can yet lay claim to being truly patient-centric. ... For example, if an organisation wants to be the category leader in oncology, the most patient- centric could provide services that support consumer care in

  • Adding value to company leadership Adding value to company leadership

    The entrepreneurial, commercial and customer-centric consumer health industry needs FMCG drive combined with the influence of the highly regulated pharma world. ... One of the most powerful drivers of change in consumer health has been external

  • Warning signs Warning signs

    From there, you can develop the roadmap and workstreams that will help you transform into a customer-centric - and therefore multichannel - corporation. ... At the same time, other players - like Google, Apple, other tech giants, as well as VC-backed

  • Who's listening? Why a tailored approach to education improves outcomes Who's listening? Why a tailored approach to education improves outcomes

    As healthcare professionals are more time-pressured than ever before, with more choice in how they engage in education, we need to embrace a consumer-centric mind-set. ... change principles, adopt a consumer-centric mindset and consider data analytics

  • Adapting to the digital consumer Adapting to the digital consumer

    Capturing the opportunity. Over the course of the last decade the consumer health industry has risen as an important force that is reshaping the future of healthcare, enabling an individual-centric ... While new players might lack the credibility offered

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Genesis Research

Genesis Research is an international HEOR and RWE research organization. A leader in evidence strategy, generation and communication, the company...

Latest intelligence

Virtual Patient Engagement Program: A Customer Story
Our client wanted to better understand the needs, preferences, and treatment gaps among adult patients with a rare genetic disease......
Humancomms for humancare?
Paul Hutchings, founder of fox&cat, writes on the role of humour in healthcare comms: PharmaComms 2023...
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The brave new world addressing rare diseases – a way ahead to better and more inclusive treatment...

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