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- PMLiVE

consumer engagement

How to get your sales force to use digital tools

You have the perfect digital strategy. You provide the most advanced digital sales tools. You power it with amazing content. And then discover that customer-facing staff aren’t using it. Wait....

Anthill Agency

- PMLiVE

Teva launches asthma social media campaign

Hopes awareness drive will improve inhaler use

Top tips for “digitally cautious” pharma

Some practical ways to enter this new era of customer and patient-centricity

- PMLiVE

Orbital Media to create virtual GPs

Ties up with University of Essex and aims to save NHS £2bn a year

- PMLiVE

Snapchat arrives at scientific meetings

And NICE becomes the first public health body to use the platform

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Making digital health personal

What makes a tool successfully support adherence and deliver value-based care?

- PMLiVE

The potential of programmatic

Consumers desire messages which are personalised and relevant to their needs

Teva launches online cancer portal My Day

Follows social listening project on gender differences in cancer discussions

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Riding the wave of digital disruption

The challenges and rewards of meeting consumer expectations

- PMLiVE

The beauty and the beast of customer experience

Pharma’s ability to define, and more importantly, deliver customer experience may just determine where business is won or lost

- PMLiVE

Innovating patient care

As HCPs and healthcare systems alike strive to provide optimal patient care while managing in an environment that continues to be cost-constrained there is still room to further innovate patient...

MHRA launches medicines regulation blog as Brexit looms

MedRegs will provides insight into its latest regulatory thinking

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