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consumer engagement

This page shows the latest consumer engagement news and features for those working in and with pharma, biotech and healthcare.

Pharma's first 'performance marketing' agency launched

Pharma's first 'performance marketing' agency launched

He added: "As the industry re-calibrates its approach to HCP, patient, consumer and carer engagement, it is fundamental that we redefine performance in healthcare.

Latest news

  • Millennials and health Millennials and health

    This means that engagement in this research method is incredible - 100 people in 4 countries shared over 3, 500 health and wellness moments in a single week. ... the industry and the millennial consumer.

  • Health Unlimited forms partnership with HealthUnlocked Health Unlimited forms partnership with HealthUnlocked

    Health Unlimited has formed a partnership with HealthUnlocked, the world's largest social network dedicated to health, to bolster its consumer insight and engagement services. ... Our partnership with HealthUnlocked will support our strategy to build a

  • Facebook: mobile is not a technology, it's a consumer behaviour Facebook: mobile is not a technology, it's a consumer behaviour

    Social network gives pharma marketers attending ThinkDigital some tips. Mobile is not a technology, it's a consumer behavior - that was one of the messages from Facebook to the pharma marketers ... Mobile apps are helping to improve overall consumer

  • Apple poised to ‘revolutionise’ mHealth Apple poised to ‘revolutionise’ mHealth

    In addition, Apple's timely market penetration and established consumer engagement strategies will potentially enable the company to set the industry standards for future developments, similar to how it revolutionised the

  • Genesis Burson-Marsteller partners with Medulla in India Genesis Burson-Marsteller partners with Medulla in India

    Services offered by Medulla include brand strategy and communication, medical strategy, key opinion leader relationships, physician and influencer engagement, consumer and patient education and support, corporate reputation management, CSR, public

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Latest Intelligence

  • Mind the gap: are digital health solutions really patient centric? Mind the gap: are digital health solutions really patient centric?

    According to the Deloitte Center for Health Solutions, interviews held with technology executives and leaders of healthcare systems evidenced the belief that digital transformation initiatives are mainly consumer-centric, with 92% ... of respondents

  • Combining hard technology with human skills Combining hard technology with human skills

    Pharma’s road to omnichannel engagement excellence is paved with opportunity and risk. ... There’s still a long way to go. The need to master omnichannel engagement is pressing.

  • Measures for measures Measures for measures

    The complexity of the industry’s engagement model and the diversity of its customer-base makes it difficult to establish explicit links between the interaction and the sale. ... Although customer engagement is very different in consumer markets,

  • Integration - beyond the buzzword Integration - beyond the buzzword

    Within biopharma, companies are evolving their business structures in order to better collaborate and coordinate across functions to drive innovation where it is needed, and to overcome consumer engagement challenges in

  • The balance of power in healthcare The balance of power in healthcare

    This shift is remarkable. For patients 30 years ago anything beyond Disprin or paracetamol was really an unpronounceable drug name with little context for the consumer beyond its role as a ... Mobile apps are helping to improve overall consumer

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