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consumer marketing

This page shows the latest consumer marketing news and features for those working in and with pharma, biotech and healthcare.

TBWA\WorldHealth London announces restructure and key hires

TBWA\WorldHealth London announces restructure and key hires

Global oncology. EMEA and regional marketing. Consumer and other non-prescribing audiences. ... Her experience spans medical market research, digital transformation within healthcare and direct-to-consumer campaigns.

Latest news

  • WebMD set to acquire Aptus Health WebMD set to acquire Aptus Health

    In addition to this, Aptus’ Tomorrow Networks, which offers data-driven, location-based mobile advertising and marketing solutions driven by consumer behaviour, is also part of the deal. ... Aptus Health is highly complementary to WebMD’s existing

  • FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book

    Our goal is to boost the effectiveness of healthcare marketing performance by improving interactions with data. ... This expansion of Huntsworth Healthcare Marketing’s offering to include leading agencies in the healthcare industry, direct to consumer

  • Evoke Group unveils new identity Evoke Group unveils new identity

    Rebrands to help clients better navigate the healthcare landscape. Marketing, media and communications agency focused on the health and wellness industry has revealed that it will rebrand as a singular global ... The combined offering will leverage

  • Rebecca Grant to lead newly-formed Burson Cohn & Wolfe UK Rebecca Grant to lead newly-formed Burson Cohn & Wolfe UK

    The move brings together two well-established agencies, Burson Marsteller and Cohn and Wolfe - both owned by marketing communication services giant WPP. ... She initially joined Cohn &Wolfe back in 2011 as managing director consumer marketing, then

  • Data-driven creative agency launched Data-driven creative agency launched

    Ark offers consumer-style marketing techniques to deliver campaigns that “demonstrate success with hard metrics”.

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Latest Intelligence

  • Pharmaceutical social media after Cambridge Analytica Pharmaceutical social media after Cambridge Analytica

    collection. Permission-based digital communication is already a fundamental concept in pharmaceutical marketing. ... Social media engagement. The pharmaceutical industry is arguably more cautious than most when it comes to engaging customers via social

  • Changing healthcare communications Changing healthcare communications

    For too long pharma has suffered with anxiety and paranoia. Determined to position ourselves as inferior to consumer marketing and communications, citing regulations, global complexities and politics. ... And that’s exactly the reason why I chose

  • The new digital era of pharma advertising The new digital era of pharma advertising

    Creating a connection. Creating meaningful connections with customers is hard enough in consumer marketing, but pharma is at a distinct disadvantage. ... Here are a few tips from the consumer world to get you started.

  • The false economy of following the leader The false economy of following the leader

    Most marketing professionals see consumer healthcare as occupying a more conservative end of the industry. ... Self-regulation. While regulation is not the only reason consumer healthcare marketing has become a little tame, it’s certainly one of them.

  • Channel strategy and channeling your inner disrupter Channel strategy and channeling your inner disrupter

    It’s no wonder, therefore, that ‘disruption’ is now on the proverbial marketing table. ... Disruption has been used in consumer marketing to gain a competitive advantage for more than a decade.

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Latest appointments

  • Publicis Health appoints Kara Dugan as president of Razorfish Health Publicis Health appoints Kara Dugan as president of Razorfish Health

    Her consumer marketing and media experience as well as her exquisitely contemporary understanding of both HCPs and patients make her the perfect leader to guide Razorfish Health into the future," she

  • M Booth Health appoints Karen Strauss to lead strategy and innovation M Booth Health appoints Karen Strauss to lead strategy and innovation

    She will report to M Booth Health CEO Timothy Bird, and will become one of 12 senior leaders at the consultancy, which specialises in public affairs, pharma marketing and advocacy. ... Over the course of her three-decade career at Ketchum, Strauss held

  • Golin appoints Neera Chaudhary as global president Golin appoints Neera Chaudhary as global president

    companies and brands in pharmaceuticals, biotechnology, medical devices and consumer health. ... I wanted to be part of an industry leader known for its bold and unconventional creative consumer marketing work and build on that equity to help healthcare

  • Everyday Health appoints PHCG president Everyday Health appoints PHCG president

    Du Toit has more than 30 years of experience in healthcare and consumer media and marketing and joins from Publicis Healthcare Communications Group ( PHCG), where he served as global group president. ... Du Toit has additionally held senior marketing

  • Porter Novelli names head of global consumer practice Porter Novelli names head of global consumer practice

    Cea previously led the UK consumer practice at Porter Novelli from 2003 to 2005 when she left to join consumer goods giant Unilever as director of marketing communications. ... In her new role at Porter Novelli Cea will provide senior counsel for

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Latest from PMHub

  • The Difference Collective The Difference Collective

    Our specialist expertise. Prescription, OTC and consumer health PR. Brand marketing communications. ... Winner OTC Marketing Awards 2021, OTC Public Relations Campaign for a Consumer Healthcare Product.

  • ZENO GROUP HIRES AVRIL LEE AS HEAD OF HEALTHCARE, U.K. AND EUROPE

    Throughout her 20-year experience in consumer health and RX pharma sectors, Lee has led communications strategy for some of the most reputable healthcare brands and companies including Bayer, Amgen and ... Our core areas of expertise span industries and

  • Leveraging Consumer Insights & Innovative Technologies to Disrupt Healthcare Engagement

    Brent Walker, Senior Vice President of Marketing and Analytics, Patient Bond, dives into the world of psychometrics. ... We explore the roles of AI and machine learning in extracting psychometric insights, how psychometric segmentation can be used to

  • Blueprint for healthcare: Brand strategy and planning

    Grounded in consumer and FMCG marketing, where the perception of a brand is based on experiences, the ‘Four Corners’ approach acknowledges the similarities those sectors have with the pharmaceutical industry as

  • JPA Health JPA Health

    JPA Health is an award-winning public relations, marketing and advocacy firm known for sharing our clients’ commitment to making people healthier. ... Stakeholder engagement. Digital communications. Advocacy relations. Media relations. Marketing.

More from PMHub
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