This page shows the latest consumer marketing news and features for those working in and with pharma, biotech and healthcare.
Global oncology. EMEA and regional marketing. Consumer and other non-prescribing audiences. ... Her experience spans medical market research, digital transformation within healthcare and direct-to-consumer campaigns.
In addition to this, Aptus’ Tomorrow Networks, which offers data-driven, location-based mobile advertising and marketing solutions driven by consumer behaviour, is also part of the deal. ... Aptus Health is highly complementary to WebMD’s existing
Our goal is to boost the effectiveness of healthcare marketing performance by improving interactions with data. ... This expansion of Huntsworth Healthcare Marketing’s offering to include leading agencies in the healthcare industry, direct to consumer
Rebrands to help clients better navigate the healthcare landscape. Marketing, media and communications agency focused on the health and wellness industry has revealed that it will rebrand as a singular global ... The combined offering will leverage
The move brings together two well-established agencies, Burson Marsteller and Cohn and Wolfe - both owned by marketing communication services giant WPP. ... She initially joined Cohn &Wolfe back in 2011 as managing director consumer marketing, then
Ark offers consumer-style marketing techniques to deliver campaigns that “demonstrate success with hard metrics”.
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collection. Permission-based digital communication is already a fundamental concept in pharmaceutical marketing. ... Social media engagement. The pharmaceutical industry is arguably more cautious than most when it comes to engaging customers via social
For too long pharma has suffered with anxiety and paranoia. Determined to position ourselves as inferior to consumer marketing and communications, citing regulations, global complexities and politics. ... And that’s exactly the reason why I chose
Creating a connection. Creating meaningful connections with customers is hard enough in consumer marketing, but pharma is at a distinct disadvantage. ... Here are a few tips from the consumer world to get you started.
Most marketing professionals see consumer healthcare as occupying a more conservative end of the industry. ... Self-regulation. While regulation is not the only reason consumer healthcare marketing has become a little tame, it’s certainly one of them.
It’s no wonder, therefore, that ‘disruption’ is now on the proverbial marketing table. ... Disruption has been used in consumer marketing to gain a competitive advantage for more than a decade.
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Her consumer marketing and media experience as well as her exquisitely contemporary understanding of both HCPs and patients make her the perfect leader to guide Razorfish Health into the future," she
She will report to M Booth Health CEO Timothy Bird, and will become one of 12 senior leaders at the consultancy, which specialises in public affairs, pharma marketing and advocacy. ... Over the course of her three-decade career at Ketchum, Strauss held
companies and brands in pharmaceuticals, biotechnology, medical devices and consumer health. ... I wanted to be part of an industry leader known for its bold and unconventional creative consumer marketing work and build on that equity to help healthcare
Du Toit has more than 30 years of experience in healthcare and consumer media and marketing and joins from Publicis Healthcare Communications Group ( PHCG), where he served as global group president. ... Du Toit has additionally held senior marketing
Cea previously led the UK consumer practice at Porter Novelli from 2003 to 2005 when she left to join consumer goods giant Unilever as director of marketing communications. ... In her new role at Porter Novelli Cea will provide senior counsel for
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Our specialist expertise. Prescription, OTC and consumer health PR. Brand marketing communications. ... Winner OTC Marketing Awards 2021, OTC Public Relations Campaign for a Consumer Healthcare Product.
Throughout her 20-year experience in consumer health and RX pharma sectors, Lee has led communications strategy for some of the most reputable healthcare brands and companies including Bayer, Amgen and ... Our core areas of expertise span industries and
Brent Walker, Senior Vice President of Marketing and Analytics, Patient Bond, dives into the world of psychometrics. ... We explore the roles of AI and machine learning in extracting psychometric insights, how psychometric segmentation can be used to
Grounded in consumer and FMCG marketing, where the perception of a brand is based on experiences, the ‘Four Corners’ approach acknowledges the similarities those sectors have with the pharmaceutical industry as
JPA Health is an award-winning public relations, marketing and advocacy firm known for sharing our clients’ commitment to making people healthier. ... Stakeholder engagement. Digital communications. Advocacy relations. Media relations. Marketing.
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Bedrock Healthcare Communications is an award-winning, independent agency founded in 2011. We partner with healthcare professionals, patients, and global pharmaceutical...