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consumers

This page shows the latest consumers news and features for those working in and with pharma, biotech and healthcare.

The role of medical communications in building credibility for healthtech

How can consumers determine the benefits of apps like Sleepio, Calm or Headspace? ... media presence of < 500 Instagram followers), the reportedly scientifically-backed BetterSleep app targets consumers (ie, emphasis on social media with > 64, 000

Latest news

How and when should we innovate our strategies to deliver competitive change?

We can all recite examples from the consumer world, of companies that took their eye off the ball and lost out to newer, hungrier competitors; companies like Blockbuster, Yahoo, Nokia – to
Seeing AI app launched by Haleon and Microsoft to enhance sight accessibility

The partnership aims to expand the functionality of the Microsoft Seeing AI app to provide further detailed information on labels for consumers, spanning over 1500 Haleon products across the UK and ... We hope Microsoft’s Seeing AI capability to
GSK’s consumer health spin-off Haleon starts trading with £31bn market valuation

The company finalised its demerger of the Consumer Healthcare business group to form the new organisation. ... GSK has announced the finalisation of its demerger from the Consumer Healthcare business group to form its new consumer health group, Haleon.
GSK creates new consumer healthcare business, Haleon

Haleon, whose brand portfolio will include Sensodyne toothpaste and Panadol painkillers, is the combination of the consumer health businesses of GSK and Pfizer. ... medicines, while Heleon will provide an opportunity to invest in a focused portfolio of
FDA issues innovative proposal to increase nonprescription drug access

Nonprescription drug treatments are used by consumers without the supervision of a healthcare professional (HCP). ... by consumers, an applicant may propose an additional condition for nonprescription use that a consumer must successfully fulfil to

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Approximately 42 fully matching, plus 1,406 partially matching documents found.

Latest Intelligence

Unlocking the potential of data sharing

This adds an additional burden and inevitably results in increased head counts, the cost of which is paid by the consumer as the costs are passed on down the product chain.
Pharma’s vital role in sustainability and corporate social responsibility

We are seeing regulatory authorities take the environmental impact of a medicine into account in reimbursement decisions and we know patients are comfortable applying the judgements they make on consumer products,
Concerns about data security are building a strong case for clinical mobility in EMEA

So, there are cyber-physical benefits to enterprise-grade clinical mobility solutions that simply aren’t attainable with consumer devices. ... There will be vulnerabilities any time the other staff members log onto an insecure consumer device, public
Who needs to be trusted anyway?

In consumer-land, it’s more important to trust a brand than it is to love it. ... deliver systems that intuitively understand the consumer and provide for them in the long term.
Environment: where does the pharmaceutical industry stand?

2. Water. Pharma is a major consumer of water; beyond cleaning, water may be needed as an excipient, for the reconstitution of products, or during synthesis.

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Approximately 10 fully matching, plus 280 partially matching documents found.

Latest appointments

Publicis Health announces appointment of three new senior creatives

JP, Nanda and Matt are the perfect trio to help us elevate our collective capabilities in this platform world, bringing with them hands-on experience from both health and consumer sectors.”.
Havas Health & You appoints Laura Mizrahi as chief creative officer of H4B Chelsea

With over 20 years of delivering consumer and health creative, Mizrahi has extensive experience, having worked with brands including Cialis, Trulicity and Skyrizi.
OPEN Health appoints Stephen Chick as chief growth officer for Evidence & Access

Prior to this, he worked as a managing principle at Consumer Healthcare Insights Consulting.
Christianna Gorin is appointed Health Practice Lead and Chief Strategy Officer, VMLY&R Health

We’re united in our commitment to improving health outcomes and living up to increasing consumer and HCP expectations.”. ... Her consumer and health advocacy experience includes work for Pfizer, Merck and PhRMA.
Fishawack Health restructures creative team

In total, the team includes 12 creative directors with extensive experience across the healthcare, tech and consumer creative sectors, Fishawack said in a statement.

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Approximately 4 fully matching, plus 132 partially matching documents found.

Latest from PMHub

DIGITAL EXPERIENCES: LEARNINGS FROM OUTSIDE PHARMA

Brands today are constantly competing to remain visible and relevant in the eyes of consumers. ... And this is set to expand as more and more consumers take advantage of the flexibility and freedom that open banking provides.
Could femtech be the answer to the gender health gap?

While the COVID-19 pandemic has accelerated the adoption of digital practices across many areas of healthcare (it is estimated that digital adoption for both consumers and businesses moved forward by ... consumer. 36. For example, period trackers use a
Breaking the silence: It’s time to talk about the menopause

Women of menopausal age are a powerful consumer group growing in confidence and in the West, celebrities such as Kim Cattrall, Emma Thompson, Davina McCall and Michelle Obama are helping to
End-to-end patient strategy: Making a treatment for patients, with patients

Available at www.fda.gov/ForIndustry/UserFees/PrescriptionDrugUserFee/ucm368342.htm. Accessed November 2022. European Medicines Agency. Engagement Framework: EMA and patients, consumers and their organisations. ... Available at
Agility – The Bedrock Way

The rapid pace of innovation, regulatory systems and consumer behaviour requires real agility by medical communication professionals. ... This requires a level of creativity and innovation, as well as an ability to adapt to new trends and changing

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Approximately 9 fully matching, plus 321 partially matching documents found.

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Early Access Program - Regulatory Affairs (EAP-RA): Highly competitive salary

Technical Sales Representative: Highly competitive salary

Pharmacovigilance Project Lead: Highly competitive salary

Strategy Director - Healthcare Advertising: Highly competitive salary

Pharmacovigilance Manager: Highly competitive salary

Senior Medical Writer: Highly competitive salary

Omnichannel Account Director: £55,000 - £65,000 yearly

Associate Director - Global Healthcare Consulting: Highly competitive salary

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

Latest intelligence

Rare diseases: not so rare after all: The brave new world addressing rare diseases – a way ahead to better and more inclusive treatment...
Webinar: Evolving Patient Journeys - How to generate deeper insights in a changing healthcare landscape: Register now for part one in a series, Evolving Patient Journeys, in which our experts look at the main ways in which the patient journey has evolved in recent years....
DIGITAL EXPERIENCES: LEARNINGS FROM OUTSIDE PHARMA: It’s long been the case that pharma lags behind other industries when it comes to digital adoption and engagement. So, what can we learn from these other industries, and how...

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