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This page shows the latest content news and features for those working in and with pharma, biotech and healthcare.
Reimagining medical communications
Now, HCPs expect elevated storytelling, creative execution and targeted delivery of content and information across multiple channels to diverse, and in some cases new, audiences. ... Technology. The application of AI and automation is going to be
Latest news
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Medical communications: connecting the dots from data to change
Not only must difficult concepts be explained using the creative and accurate content we make, but we must also understand the data deeply to represent it, on behalf of or supporting
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Tooth and nail
and internet content (Section 230), this is brilliant.
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The Communiqué Awards welcome new co-chairs Neil Flash and Catherine Devaney
Who would have thought, fifteen years ago, that we would have moved from evaluating static websites to potentially assessing creative and content built with the support of cutting-edge generative AI
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PMEA welcome Stephanie Hall as new chair
The entry criteria is streamlined (but structured and rigorous) and the awards are focused on the content and networking.
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The need for in-language education to advance health equity
Further, an analysis of learners and their CME assessment scores showed that there was a 70% increase in knowledge acquisition when content is consumed in their preferred language versus English.
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Approximately 2 fully matching, plus 690 partially matching documents found.
Latest Intelligence
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Driving market access through clinical trial diversity
commitment (eg, tailored content via channels and formats specific to each audience).
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Lean on ‘We’: could social media drive behaviour change in type 2 diabetes?
These learnings can help develop interactions that add to the consumer experience instead of duplicating efforts, providing unnecessary content, or communicating in ways that are inauthentic.
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Creating the right foundations for omnichannel success
Within that, digital channels as a whole lag behind their non-digital counterparts, and HCPs highlight a multitude of content gaps when they talk about the information and services they want ... That might be through a formalised CX measurement framework
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Signal to noise: tuning social media to frequency HCP
Each platform serves a distinct purpose:. YouTube acts as a practical hub, delivering valuable medical knowledge through visual content. ... Harmonising the content. Effective social media marketing lies in offering genuinely useful content through
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Achieving communications excellence with the healthcare workforce of the future
for content integration that has already been filtered and synthesised by trusted sources.
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Approximately 1 fully matching, plus 320 partially matching documents found.
Latest appointments
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Onyx Health announces three new hires
Prior to that, she was a digital content executive at ActiveWin Media.
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Publicis Health announces appointment of three new senior creatives
JP Racle will be joining Langland in the newly created role of design director, having most recently held the position of head of digital content and experience at Grey London, where
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Sorted Communications appoints Harry Loney and Lorna Walkden as communications managers
Loney and Walkden have over 35 years’ experience between them, spanning marketing and communication roles, and they both have a strong background in web content, SEO and corporate messaging. ... Loney joins Sorted Communications following a career
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Ogilvy Health appoints Rebecca Carter to newly created head of social media role
first content, right through to optimising paid promotional strategies,” commented Carter.
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Paula Hensler joins Havas Just:: as scientific director
Hensler will lead the scientific strategy and content for the healthcare comms agency. ... Hensler, who joins from Prime Global, will lead all scientific strategy and content for Havas Just::.
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Approximately 0 fully matching, plus 41 partially matching documents found.
Latest from PMHub
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Clark Health Communications and Egg digital announce new collaboration
CHC clients will benefit from Egg’s strategic and technical digital capabilities and innovation consultancy, while Egg clients will gain access to CHCs medical communications, PR and content creation expertise. ... Digital tools and solutions in
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Could femtech be the answer to the gender health gap?
For more content on women’s health, digital healthcare, marketing best practice and much more, keep an eye on our blog.
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Red Thread
Content with no visual flair. Overworked teams prioritising getting your work out of the door, rather than getting it right.
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Pharma conference trends and themes in the last two years
ease. Not only is it quicker and easier for people to access content online, it also helps broaden our audience to people who may otherwise be unable to attend due to ... Available from:
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Medscape Medical Affairs is Advancing Equity in Clinical Trials
By delivering the content on demand, the right clinicians can access what they need to know in order.
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Approximately 48 fully matching, plus 533 partially matching documents found.
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- Top 10 benefits of virtual advisory boards: Save Time and Resources
- NIHR launches new framework to highlight health progress outcomes
- Johns Hopkins and National Cancer Unit develop new genetic risk-scoring method for major diseases
- UKHSA secures UK-based vaccine deal for future influenza pandemics
- Novo Nordisk and Valo Health agree deal worth up to $3.3bn to develop cardiovascular treatments
- Landscape review reveals £1.1bn of UK funding for rare diseases
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PMHub
Impetus Digital
Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
