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corporate strategy

This page shows the latest corporate strategy news and features for those working in and with pharma, biotech and healthcare.

Novo Nordisk and Echosens collaborate to advance early diagnosis of non-alcoholic steatohepatitis

Novo Nordisk and Echosens collaborate to advance early diagnosis of non-alcoholic steatohepatitis

Camilla Sylvest, executive vice president for commercial strategy and corporate affairs at Novo Nordisk, said: “At Novo Nordisk we are committed to driving change in NASH, to develop new treatment options

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  • The new reality of building a corporate brand in pharma The new reality of building a corporate brand in pharma

    This – in addition to the rise of technology in pharma – begs the question of whether it’s time for pharma companies to revisit their strategy, as it relates to their corporate ... Another factor impacting pharma companies’ need to raise their

  • Listen, learn, act, adapt Listen, learn, act, adapt

    You have external and internal insights, functional priorities, corporate strategy, clinical plans, competitor intelligence… the list is endless. ... Once you have your strategy in place, the next step is translating it into action.

  • Three questions that should anchor your brand strategy Three questions that should anchor your brand strategy

    The absence of a sound strategy typically leads to chaos and poor performance. ... Most pharmaceutical companies have a process that cascades the corporate strategy through the organisation and enables the creation of tailored strategies in R&D,

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  • Deal Watch - May 2017 Deal Watch - May 2017

    The latest news is that the corporate tax rate will be reduced from 35% to 15% with fewer tax deductions, it will be a “territorial system” and there will be a ... sites and the corporate strategy”.

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