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corporate strategy

This page shows the latest corporate strategy news and features for those working in and with pharma, biotech and healthcare.

Alliance for Genomic Discovery announces its five founding biopharma members

Alliance for Genomic Discovery announces its five founding biopharma members

Commenting on the AGD’s new members, Joydeep Goswami, chief financial officer and chief strategy and corporate development officer of Illumina, said: "We are thrilled to welcome these esteemed companies as

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  • Strategic behaviour Strategic behaviour

    Again, both can be managed to optimise strategy-making but not without difficulty. ... Finally, under the mantra that ‘good enough is close enough’, they encouraged a ‘tick box’ approach to strategising, one that completed the strategy process

  • Concerns about data security are building a strong case for clinical mobility in EMEA Concerns about data security are building a strong case for clinical mobility in EMEA

    Why healthcare-owned enterprise devices are a smarter data security and patient privacy strategy Corporate-owned clinical mobility solutions can give you total control over the ‘people, policy and technology’ factors ... Digital inspiration for

  • The new reality of building a corporate brand in pharma The new reality of building a corporate brand in pharma

    This – in addition to the rise of technology in pharma – begs the question of whether it’s time for pharma companies to revisit their strategy, as it relates to their corporate ... Another factor impacting pharma companies’ need to raise their

  • Listen, learn, act, adapt Listen, learn, act, adapt

    You have external and internal insights, functional priorities, corporate strategy, clinical plans, competitor intelligence… the list is endless. ... Once you have your strategy in place, the next step is translating it into action.

  • Three questions that should anchor your brand strategy Three questions that should anchor your brand strategy

    The absence of a sound strategy typically leads to chaos and poor performance. ... Most pharmaceutical companies have a process that cascades the corporate strategy through the organisation and enables the creation of tailored strategies in R&D,

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Health Unlimited

Health Unlimited is a global health consultancy and communications agency built by specialists with unmatched experience, perspective and expertise. For...

Latest intelligence

The importance of accelerating clinical trial diversity
Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
Digital Opinion Leaders: The Role of Influencers in Medical Communications
There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
Creating Hope Though Action – World Suicide Prevention Day
At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....