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CREATION

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Navigating the social media waters in healthcare

Regulations shouldn't prevent creative and engaging social media content

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Being social – harnessing the power of social media

With around 2.8 billion people using social media today, it’s a powerful force – one that encompasses a broad spectrum of websites and applications. In addition to well-known websites like Facebook,...

Porterhouse Medical Group

GSK hands new chief digital officer a transformative remit

Karenann Terrell will join the pharma firm from Walmart

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Engaging the digital healthcare professional

How to plan relevant customer strategies in the digital age

The Pharma Multi-channel Marketing Maturity Model

The Pharma Multi-channel Marketing Maturity Model

Download our Pharma Multi-channel Marketing Maturity Model which provides a useful one-page ready-reckoner to see where you are on your multi-channel marketing journey.

An agency called Owen

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Managing medication non-adherence

How pharma can play its part by driving adherence through engaging solutions

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Being social

Harnessing the power of social media

‘Trust me, I’m from the pharmaceutical industry?’

As UK firms prepare to publish their HCP payments, are numbers alone enough to improve trust in the industry?

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

Sanofi continues pharma’s trend of ditching the corporate blog

Will integrate Speaking of Sanofi content into its main US website

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Smart solutions

How technology could help pharma breathe new life into branded respiratory drugs

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HRA Pharma takes to social media to support its ellaOne brand

Launches new Facebook and Twitter channels for its morning after pill

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