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- PMLiVE

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Pharma ramps up its use of Instagram

GSK became the latest firm to join the social network, signing up last month

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Time for a new language for asthma?

Many patients lack an understanding of what ‘control’ means

- PMLiVE

Two-thirds of HCPs access drug data online every week

EPG survey also finds similar numbers search out treatment guidelines

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Mastering the rare disease challenge

Identifying expertise and customising communication in orphan drug marketing

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NHS marks its Twitter debut with story-sharing initiative

Three-month project will see a patient or staff member take over the new account

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Health activators lack confidence in primary healthcare

Survey finds patient decision-makers increasingly turning to non-traditional sources

European regulators give new medicines portal the go-ahead

EMA sets out plans for new online resource for patients, HCPs and academia 

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UCB launches UK product helpline for patients and HCPs

UCBCares will answer treatment queries and use feedback to drive innovation

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Transformational technology

Big data, the cloud and the value of insights

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Virgo Health launches healthcare innovation hub

The Egg service specialises in creating holistic solutions for patients and HCPs

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Safe from harm?

Which healthcare systems inspire patient confidence?

- PMLiVE

Who’s listening? Why a tailored approach to education improves outcomes

In an increasingly resource-constrained environment with a growing need to show measurable impact in patient outcomes, medical education needs to smarten up. A blanket approach is no longer enough: we...

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