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European Society of Cardiology launches AF patient website

Partners with European Heart Rhythm Association

GE Healthcare plans $2bn software investment

Will focus on the convergence of machine and intelligent data

PatientsLikeMe signs clinical trial deal with inVentiv Health

Online patient network aims to help the CRO accelerate trial recruitment

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WPP announces global strategic partnership with Twitter

Agreement will enable WPP to integrate Twitter data into its campaign targeting

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DJM Digital opens New York office

Will work alongside Creston Health’s US companies

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The demise of stand-alone digital agencies?

Not a chance, says bmore creative's Ben Blackmore

Lack of social media confidence ‘holding pharma back’

But regulatory restrictions no longer the primary barrier to engagement

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Roche is drawn to science for YouTube campaign

Therapeutic antibodies, stem cells and Zebrafish tackled in series of fun videos

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New report points to demise of stand-alone digital agencies

85 per cent of marketing graduates believe social media and digital will integrate into full-service agencies

Wireless pill bottle wins Boehringer healthcare innovation prize

AdhereTech's winning entry aims to increase patient adherence

- PMLiVE

Informational source shift: from marketing to medical

The changing role of medical information in HCP communications pathways

- PMLiVE

UK pharmacists get social media guidance

Royal Pharmaceutical Society collects crowd-sourced tools and information on how to use Twitter, Facebook etc

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