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- PMLiVE

CREATION

Advocates and influencers crucial in new marketing models

Get your advocates involved in the solution, says customer engagement director in the Havard Business Review

New Enspektos study focuses on digital health consumers

The study will be the focus of a webinar, which will take place later this month

Kai Gait returns to GSK as digital marketing director

He will be developing digital channel materials and services, built on customer insights

- PMLiVE

Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

- PMLiVE

Learning from the past and looking to the future

10 Years on in healthcare communications – Sam Barnes, director of PR at AXON, asks what learnings can be taken into the next decade?

- PMLiVE

Health 2.0 and what it means

Casting a light on the latest digital marketing trends

- PMLiVE

Rethinking influence in a networked world

Networks are revolutionising the nature of influence and the spread of ideas in science and medicine

- PMLiVE

Both feet first

David Avitable from JFK Communications charts the adoption of social media within the US life sciences arena

- PMLiVE

Digital healthcare marketing trends to watch out for in 2012

Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012

- PMLiVE

Effective networking

A quick, one-stop guide to social media channels – their uses, their implications, and their potential role within your tactics. From mass-reach social media websites to member-only portals…

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