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CUP

This page shows the latest CUP news and features for those working in and with pharma, biotech and healthcare.

New study shows AI model can identify where patients’ cancers originated

New study shows AI model can identify where patients’ cancers originated

For 3 to 5% of cancer patients, doctors are unable to determine where their cancer originated, also known as cancers of unknown primary (CUP), making treatment selection difficult as many drugs ... To further validate the predictions, the team compared

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  • A growth mindset frees us to believe that anything is possible A growth mindset frees us to believe that anything is possible

    Dweck’s theory that what really matters is people’s belief that they can succeed might not be everyone’s cup of tea, but at a time when we’re all

  • Case study: Sugar-coating a Tax Case study: Sugar-coating a Tax

    Jamie Oliver MBE, chef and campaigner, said: “It was after the Winter Olympics and World Cup in 2014 that sugar began to feel like this huge elephant in the room.

  • Pfizer and IBM's tech-enabled 'Parkinson’s house' Pfizer and IBM's tech-enabled 'Parkinson’s house'

    joint movements during everyday tasks such as walking across a room, opening a cupboard or making a cup of coffee.

  • Thinking outside the medicine box Thinking outside the medicine box

    However, it is equally valuable to make a cup of tea together and discuss the daily routine; to observe the treatment regimen in situ (be it at home or in hospital); ... Taking it slow - allow time for introductions and spend time getting to know each

  • The leadership challenge The leadership challenge

    To use a sporting example, Angel Di Maria was unsuccessful at Manchester United the season after being named man of the match in a World Cup final because he couldn't

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KVA

KVA is an award winning full-service digital communications & brand experience agency. Our healthcare expertise blends creative ‘outside-the-box’ thinking with...

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The importance of accelerating clinical trial diversity
Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
Digital Opinion Leaders: The Role of Influencers in Medical Communications
There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
Creating Hope Though Action – World Suicide Prevention Day
At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....