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Customer-centricity

This page shows the latest Customer-centricity news and features for those working in and with pharma, biotech and healthcare.

AstraZeneca takes home Company of the Year award at PMEA 2020

AstraZeneca takes home Company of the Year award at PMEA 2020

The Company of the Year award recognises a pharmaceutical, life sciences or medical device company which can demonstrate outstanding customer-centric achievement across its entire product range. ... The companies respectively received a finalist and high

Latest news

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Some practical ways to enter this new era of customer and patient-centricity. ... Look to the consumer world online for inspiration, and the culture of customer reviews.

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’ and ‘customer engagement’. ... Silver Linings Playbook. The Across Health study reveals that customer-centricity is the industry’s biggest priority in the next

  • Are you experienced? Are you experienced?

    idea. With that in mind perhaps we should first revisit what customer experience is. ... Customer experience, user experience and all of their foundations of this approach is what will deliver patient-centricity.”.

  • A difficult journey A difficult journey

    Develop priority initiatives/ programmes to be scaled across accounts/ countries. However, the largest hurdle to KAM Excellence is probably change management driving customer centricity. ... stakeholders. The quest for customer centricity triggers

  • Tablet detailing Tablet detailing

    All good stuff, but they also provide the perfect tool to deepen customer relationships. ... domain so we can better connect with our customers and embark on the path towards true customer centricity.

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Latest Intelligence

  • Customers, content and change Customers, content and change

    Customer-centricity is about personalised components and how to reach an understanding in a broader context so you’re accompanying stakeholders on their journey,” he said, adding: “You can’t just ... The issues discussed by the speakers at

  • Listen, learn and lift off Listen, learn and lift off

    It really boils down to being truly customer-centric – all excellence programmes talk about customer-centricity but often it is from a pharma perspective. ... Focusing solely on the sell is not going to drive the best engagement and customer behaviour

  • Engaging HCPs on their own terms: how pharma can adapt to the post-pandemic digital era Engaging HCPs on their own terms: how pharma can adapt to the post-pandemic digital era

    Adjusting this approach to focus more on customer centricity, even when this means relinquishing control and working with third parties to deliver the message more effectively, can only benefit both sides. ... journey of its target audience, observing

  • It started with a miss It started with a miss

    Customer-centricity is arguably the most important aspect of launch excellence. Without it, a brand cannot hope to succeed.”. ... There’s a real focus on customer-centricity, yet we still see launches where companies go after the wrong stakeholder or

  • Launch like a PRO: the art and science of successful entry to market Launch like a PRO: the art and science of successful entry to market

    Read any article on launch and the chances are it will major on patient-centricity, customer value and the access landscape. ... A customer survey may have seemed like a good idea at the time, but is less so in the real world of budget and time

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