Customer-centricity
Remote Patient Monitoring in the COVID-19 Era and Beyond
Leon Eisen, Chief Executive Officer of Oxitone, talks about “remote continuous care”, the role of AI-powered predictive analytics and alerts in providing this type of care. We also explore how Oxitone...
Social Health Prescription: Connecting People, Empowering Patients, & Improving Outcomes
Lynda Brown-Ganzert, Founder & CEO of Curatio, discusses the concept of social health prescription and the inspiration behind Curatio. We also explore questions such as how AI and “intelligent matchmaking” can be...
In the precision medicine era, the line between products and services is blurred
Precision and personalised medicines are more than products, they are services in their own right. So, how should pharma approach this uncharted territory to ensure targeted therapies work for patients?
Artificial Intelligence in Digital Therapeutics
Leo Grady, CEO of Paige.AI uncovers what it has been like being a pioneer in the digital therapeutic space and the many challenges that come with bringing AI technology to market....
Potential Benefits and Dangers of Big Data Analytics
In this episode of Impetus Digital's Fireside Chat, I sit down with Brenda McPhail from the Canadian Civil Liberties Association. We talk about a myriad of different subjects related to...
The Uptake of Digital Technologies in Healthcare
In this Fireside Chat, Natalie Yeadon sat down with Anand Iyer, Chief Strategy Officer at Welldoc and discussed a myriad of different topics, including AI and MR in healthcare and...
Onyx Health Expands with New Management Appointment
Onyx Health have continued to grow throughout the COVID-19 downturn and have expanded the agency further by appointing Alix Stonehouse as their new Account Manager
Onyx Health Tackles Diabetes with New Client
Onyx Health have continued to grow as an agency during the COVID-19 downturn, expanding their business into the South East of England by winning a new Surrey based client.
EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma
Pushing the boundaries of digital channel delivery in the pharma sector, EPG Health’s new HCP website uses AI to surface credible content aligned to individual HCP search journeys and treatment...
Onyx Health Launch VR Learning Platform in Response to COVID-19
Onyx Health are launching a new Interactive Learning Environment (ILE) to revolutionise healthcare communication
Engaging physicians during COVID-19
COVID-19 has drastically changed the lives of healthcare professionals. They are emotionally and physically drained and under huge amounts of pressure. They also need pharma’s help. Senior Consultant Pany Koizi...
Impetus Digital Fireside Chat with Eddie Power from Pfizer
Eddie Power, Vice President of North America Medical Affairs, Hospital Business at Pfizer, discusses a range of topics, including the effects of COVID-19 on the way Medical Affairs teams work and...