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- PMLiVE

Customer-centricity

- PMLiVE

The power of video

Video is not a new marketing channel. Compared to the realms of augmented and virtual reality it’s been around for donkey’s years. And yet video has continued to grow in...

Page & Page and Partners

- PMLiVE

Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications

Writing is a skill, a craft, an art

- PMLiVE

Seduce anyone in four simple steps

You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...

Page & Page and Partners

- PMLiVE

Money, sex and power

What really makes your world go round? Is it money, sex or power? Or is it something more subtle?

Page & Page and Partners

Medopad: the up and coming unicorn transforming remote patient monitoring

Blue Latitude Health speaks to Medopad’s Martha Carruthers to learn how the start-up’s modular apps are helping patients with complex diseases.

Blue Latitude Health

If you’re not thinking segmentation, you’re not thinking

Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications it is still too rare...

Page & Page and Partners

- PMLiVE

Brand teams: why are some smarter than others?

It’s not for the reasons you think

- PMLiVE

How pharma can unlock the potential of influencer marketing

Building a successful campaign around influencer marketing

- PMLiVE

Bringing the NHS into the 21st century

As the NHS celebrates its 70th birthday and a £20bn “birthday gift” from the UK government, we find out how one company is delivering what the National Health Service really...

Blue Latitude Health

Using contextual moments in marketing

Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted...

Page & Page and Partners

- PMLiVE

Indefinable, incomparable and enduring: the value of creativity

Building an environment that encourages, nurtures and harnesses creativity

The Challenges Of UX In Healthcare: Technology To Change Lives

Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today.

Blue Latitude Health

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