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- PMLiVE

Customer-centricity

- PMLiVE

Got marketing ambition? You need to master biases of cognition

Unlocking the potential of cognitive bias

Personas: a top tool for personalising pharma marketing campaigns

Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.

Blue Latitude Health

Rules of engagement

Critical points to consider when developing the right content marketing strategy

- PMLiVE

Understanding HCPs to build a meaningful brand

In the regulated world of pharmaceutical marketing,  how can a brand build a meaningful relationship with its customers? This article explores healthcare professionals’ (HCPs) perceptions of pharmaceutical companies, using analysis of...

- PMLiVE

What makes a meaningful brand?

A brand is a vessel carrying values and beliefs that consumers associate with a product or service, but it doesn’t start out that way. Deliberate steps must be taken to...

Perspective on the power of insight

In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

Blue Latitude Health

- PMLiVE

No one is listening to you!

We know it is harsh but you know how frustrating it is. You want them to embrace change but they’ve got cloth ears. That’s why we have produced a guide,...

Page & Page and Partners

- PMLiVE

Commercial innovation in biotech organisations

Blue Latitude Health speaks to Salma Jutt Vice President of US Marketing and Head of Commercial Innovation at a biotech specialising in treating weight loss and obesity.

Blue Latitude Health

- PMLiVE

The valuable brand

Creating value beyond the pill is both possible and increasingly necessary

When is it time to rebrand?

Every change in marketplace dynamics, customer insights and global competition can be an opportunity or an obstacle. Today, customers interact seamlessly with chatbots, respond to new digital platforms and switch...

BenevolentAI claims AI first with new Cambridge facility

Says its new drug discovery and development base will cover the entire research process

- PMLiVE

Diagnostics firm Diaceutics signs AI collaboration with Lenovo and Intel

Will use artificial intelligence to improve cancer outcomes

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