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customer centric
This page shows the latest customer centric news and features for those working in and with pharma, biotech and healthcare.
The future of healthcare professional engagement
Customers are looking for a personalised customer-centric approach with messaging that connects to their sense of individualism. ... Amazon is an online retailer and more. Its focus is to be the world’s most customer-centric brand, driven by four
Latest news
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Omnichannel marketing – more than a buzzword
Developing customer-centric content. Your content needs to be tailored to both channel and customer segment. ... Define how each channel is interfacing between one another to ensure a seamless customer experience.
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What if pharma engaged its customers like Netflix or Amazon?
Can they use this behavioural insight to create a better customer experience and even get it right every time? ... Amazon, for example, does everything possible to be customer-centric, such as letting other sellers use its platform or hosting competitor
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PMEA 2021 has officially launched – with a new online entry system
The PMEA programme rewards responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes – the programme has been recognising the amazing work produced by the healthcare
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Pharma marketers' blog: How to be a patient-centric pharma marketer?
more customer and patient-centric one. ... It is worth asking yourself how patient-centric your organisation, business unit and team are.
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AstraZeneca takes home Company of the Year award at PMEA 2020
The Company of the Year award recognises outstanding customer-centric achievement. AstraZeneca took home its first PMEA Company of the Year award at the virtual awards held on 25 November. ... The Company of the Year award recognises a pharmaceutical,
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Latest Intelligence
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Listen, learn and lift off
It really boils down to being truly customer-centric – all excellence programmes talk about customer-centricity but often it is from a pharma perspective. ... Focusing solely on the sell is not going to drive the best engagement and customer behaviour
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Is there such a thing as the new normal? Or is it simply the ‘here and now’?
So what does this mean for pharma? There will be fewer face-to- face customer interactions. ... customer-centric.
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Value add: using digital engagement metrics to optimise and drive salesforce effectiveness
For each individual customer and segment, it is then important to establish what key impact metrics will determine performance. ... This then enables and informs customer engagement activity to focus forensically on a customer’s needs and interests.
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Smarter strategies: precise customer-centric digital engagement with the NHS
Smarter strategies: precise customer-centric digital engagement with the NHS - jobs, news and advice for the pharmaceutical and healthcare industries.
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Strictly personal: how to deliver 360-degree engagement to support your organisation’s agility and impact
Yet taking successful and effective steps to improving your digital engagement, as my previous article explained, fundamentally requires a 360-degree view of the customer to deliver greater personalisation. ... A truly customer-centric approach starts
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Latest appointments
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Aurora expands team
He joins the senior team, with a focus on customer-centric solutions.
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MSD appoints new UK head
Commenting on Nally's work in Sweden, MSD said that “he has led the company to become a more customer centric organisation in a dynamic, payer-based environment”.
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Latest from PMHub
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Measure your omnichannel maturity with our new tool
Our Omnichannel Maturity tool is designed for biopharmaceutical, healthcare technology, and wellness companies that are driven to develop integrated and customer-centric omnichannel experiences.
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10 Top Tips to Optimise Your Virtual Conference
Treat the virtual event with the same seriousness you would do a physical event and plan the customer journey early. ... This should always be customer centric, from promotion of the event, registration, booth design and the overall event experience.
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Havas Health & You Launches Behind the Mask, a Global Research Initiative to Document Health Experiences During the COVID-19 Pandemic and Beyond
Its customer- centric approach has the talent, tenacity and technology that health-and-wellness companies, brands and people need to thrive in today's world.
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One minute intro to MEDTHORITY, a customer-centric website for HCPs
In a world that is increasingly looking online for medical information and support, EPG Health is proud to have developed Medthority, a more modern and customer-centric medical website, personalised for ... MEASURE. Tracking customer journeys through
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EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma
To develop Medthority, EPG Health partnered with Episerver, leveraging its Customer Centric Digital Experience Platform. ... EPG Health are an example of that, demonstrating an ambitious customer-centric focus and continuously optimising their Episerver
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Featured jobs
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- AstraZeneca and Innate Pharma to end study on immuno-oncology drug monalizumab
- AstraZeneca and MSD’s breast cancer drug Lynparza receives EC approval
- Regeneron terminates four clinical trials of its COVID-19 antibody cocktail REGEN-COV
- Roche’s Tecentriq demonstrates positive phase 3 results as a subcutaneous injection
- Gilead announces positive Biktarvy data for HIV and hepatitis B
- Janssen announces positive results supporting Rybrevant and lazertinib combination treatment for NSCLC
- Medscape Education Receives Joint Accreditation with Commendation to Deliver Continuing Education for Healthcare Providers
- Amgen acquires ChemoCentryx in $3.7bn cash deal
- Gilead Sciences set to acquire MiroBio in deal worth over $400m
- NHS England to roll out continuous glucose monitors to all those with type 1 diabetes
- Sanofi and Innovent Biologics to develop oncology drugs for patients in China
- WHO launches funding appeal for greater Horn of Africa prompted by food crisis
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Life Healthcare Communications
Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...
Latest intelligence
- Animation: Living With
- The journey from the patient's perspective...
- Achieving communication excellence by targeting the right channel at the right time
- By Danny Buckland...
- 6 trends shaping the future of personalized medicine
- Senior Consultant Leah Carlisle explores the key trends discussed at the 16th annual Personalized Medicine Conference, providing expert analysis and key recommendations for biopharmaceutical innovators....
