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customer experience

This page shows the latest customer experience news and features for those working in and with pharma, biotech and healthcare.

Harnessing the power of cultural insight to build meaningful healthcare strategies

Harnessing the power of cultural insight to build meaningful healthcare strategies

Cultural awareness doesn’t just impact understanding of customer behaviour and product choice but can also uncover new opportunities. ... and the customer experience.

Latest news

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Latest Intelligence

  • Virtual congresses: video thrilled the cardio tsar Virtual congresses: video thrilled the cardio tsar

    If we want to deliver great education and engagement on demand, we need to take a Netflix-style approach to user experience and make sure everything is oriented around the customer. ... only if you design the experience around known customer behaviours

  • Is creativity in quarantine? Is creativity in quarantine?

    That means being customer-focused, understanding their needs and motivations, and empowering everyone – from planning and insight to copywriting, experience art direction and strategy – to join the dots to develop ... If one considers all of the

  • Shaping the organisation to enable intelligent, precision engagement Shaping the organisation to enable intelligent, precision engagement

    Understanding customer channel preferences, and what different groups of clinicians engage in readily, enables a more compelling, engaging and meaningful customer experience and therefore a more trusted relationship. ... culminating in an improved

  • Bombarded with information – the challenge of crowded digital channels Bombarded with information – the challenge of crowded digital channels

    It drives brand positioning, channel planning, customer experience and metrics – and a whole lot more in between. ... You’ll end up with something bland rather than something differentiated.”. Channel mix is all important – it plays a key role in

  • Persuasive technology: designing behaviour change initiatives for digital

    Bringing advances in user experience and personalised content discovery, credible content is surfaced based on HCP user profile, behaviour and peer activity. ... A modern, customer-centric experience. With discoverability at its core, Medthority delivers

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Latest appointments

  • Havas Health & You appoints Pat Thistlethwaite as chief experience officer Havas Health & You appoints Pat Thistlethwaite as chief experience officer

    Havas Health &You (HH&Y) has announced the appointment of Pat Thistlethwaite (pictured above) as chief experience officer, as the company seeks to strengthen its capabilities in innovation and customer experience. ... We are witnessing a revolution in

  • New faces at creative digital agency earthware New faces at creative digital agency earthware

    Emma Green (pictured left) joins as client excellence director, a role which will see her focused on the customer experience of clients. ... Their experience and fresh thinking will play a crucial role as we look to establish earthware as the most

  • Healthcare comms appointments Healthcare comms appointments

    Plant joins Wilmington Healthcare from Veeva Systems, where she was global director for customer success. ... He said: “Strong storytelling and a good customer experience are at the heart of delivering engaging digital experiences.

  • Lynn Lewis joins Envigo Lynn Lewis joins Envigo

    new role created to strengthen the company’s position in the marketplace with a focus on customer service. ... Lewis’ new role will see her lead sales teams in North America, Europe and Asia Pacific, providing a focus on growth initiatives and

  • GPI appoints commercial director GPI appoints commercial director

    Alan is a true sales professional and shares our values, focus on innovation, and places the same strong emphasis on the customer experience as we do. ... Alan's wealth of experience within the industry and impeccable reputation for providing high

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Latest from PMHub

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Following our webinar in March, Getting MedComms right: navigating the age of the amateur expert, we’re taking the time to respond to questions we were unable to answer during the...