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customer insight

This page shows the latest customer insight news and features for those working in and with pharma, biotech and healthcare.

What if pharma engaged its customers like Netflix or Amazon?

What if pharma engaged its customers like Netflix or Amazon?

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Can they use this behavioural insight to create a better customer experience and even get it right every time?

Latest news

  • Pharma Brand Planners’ Blog (Part 2) Pharma Brand Planners’ Blog (Part 2)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Create an insight map for each key customer and add to it as you build on your collective team knowledge.

  • D-day: time to make digital deliver D-day: time to make digital deliver

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely

  • HPS Group pushes further into healthcare HPS Group pushes further into healthcare

    Mark Cornwell, chief executive of HPS, said: “We believe that our multi-channel capability and industry-specific insight enable us to be a true strategic partner. ... In addition, the ability to work with HPS’s in-house capabilities like market

  • Unlimited Group rebrands Unlimited Group rebrands

    The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service” aiming to bring “the best in creative thinking and the best in customer insight ... Under the new branding each discipline pillar, comprising

  • Taming the Monster Taming the Monster

    But there’s a danger that terms like ‘customer insight’ and ‘customer experience’ have become business buzzwords that are used too cheaply. ... Marketing effectiveness hinges on deep customer insight - without it, communications will never

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Latest appointments

  • Loooped adds Alison Wheeler to management team Loooped adds Alison Wheeler to management team

    Wheeler joins the strategy and creative-focused agency from Pfizer, where she most recently served as head of customer insight and multichannel communications. ... Alison's experience in a sector where customer experience is rapidly becoming a key

  • Kai Gait returns to GSK as digital marketing director

    He will be developing digital channel materials and services, built on customer insights. ... GSK said that he will be “developing digital channel materials and services, built on customer insight”.

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Latest from PMHub

  • Delivering true value: what does it mean for KAM in cancer care?

    To succeed in the fast-changing NHS environment, pharma needs a comprehensive KAM platform where key customer data and insight can be integrated with other relevant account information and interactions and ... and view daily customer interactions as well

  • COUCH Health celebrates a trio of new hires including a Global Director COUCH Health celebrates a trio of new hires including a Global Director

    Her experience working with healthcare clients to develop comprehensive marketing and sales strategies, grounded in customer insight, is invaluable to COUCH Health as they enhance their strategic offering.

  • How ready are you for launch?

    This involves thoroughly assessing customer needs and using this rich insight to create the ideal customer experience. ... Often this means taking a holistic approach to solving customer needs by developing appropriate services as well as products.

  • Report: Customer experience, shaping digital healthcare

    These services are designed to improve the customer experience. When designed well, they use data and analytics to facilitate better decision-making in the clinic and uncover deeper insights that can ... The intelligent pill replacing insulin injections.

  • The brand strategy revolution

    However, during the last decade, consumer brands have taken a radically different approach – starting their strategic planning by understanding their customers’ needs and focusing on the overall customer experience. ... begin collecting customer

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Genesis Research

Genesis Research is an international HEOR and RWE research organization. A leader in evidence strategy, generation and communication, the company...

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