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customer insight
This page shows the latest customer insight news and features for those working in and with pharma, biotech and healthcare.
Confidently omnichannel: the critical role of customer engagement
You must have the confidence to jump in with both feet – when interactions are relevant, interconnected and insight-led, with the customer placed at the core of every decision, that’s ... The right technical infrastructure enables companies to make a
Latest news
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What if pharma engaged its customers like Netflix or Amazon?
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Can they use this behavioural insight to create a better customer experience and even get it right every time?
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Pharma Brand Planners’ Blog (Part 2)
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Create an insight map for each key customer and add to it as you build on your collective team knowledge.
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D-day: time to make digital deliver
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Partner and pivot – but keep it simple. The importance of customer insight as a foundation for developing solutions is widely
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HPS Group pushes further into healthcare
Mark Cornwell, chief executive of HPS, said: “We believe that our multi-channel capability and industry-specific insight enable us to be a true strategic partner. ... In addition, the ability to work with HPS’s in-house capabilities like market
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Unlimited Group rebrands
The move represents the group’s desire to offer clients a “simple, bespoke and fully integrated service” aiming to bring “the best in creative thinking and the best in customer insight ... Under the new branding each discipline pillar, comprising
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Latest Intelligence
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Insight to impact: how insights are shaping medical affairs strategies
Insight collection can benefit the organisation in many ways, from finding new indications, shaping clinical trials and enabling market access to understanding customer motivations and finding unique perspectives. ... Better insight generation will lead
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Curb your conservatism: can pharma ditch its cautious approach to creativity in comms?
The need for robust customer insight is well understood but its importance cannot be overstated if pharma is to move from being risk-averse to embracing creativity. ... People generally find it hard to argue with strong insight.”. The need for speed.
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Avoiding A Series of Unfortunate Events: launch lessons from lockdown
It’s lowered the threshold for getting everyone ‘in the same room’ working together, sharing insight. ... Analysis is about insight – what’s the customer journey, what’s happening, what’s changed and why?
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Is creativity in quarantine?
That means being customer-focused, understanding their needs and motivations, and empowering everyone – from planning and insight to copywriting, experience art direction and strategy – to join the dots to develop ... You manage what you measure, and
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Bombarded with information – the challenge of crowded digital channels
It’s widely agreed that customer insight is the anchor for everything comms. ... Once again, everything points back to customer insight. “Communications excellence is the ultimate yardstick of everything we do,” said James Mayfield, Creative
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Latest appointments
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Loooped adds Alison Wheeler to management team
Wheeler joins the strategy and creative-focused agency from Pfizer, where she most recently served as head of customer insight and multichannel communications. ... Alison's experience in a sector where customer experience is rapidly becoming a key
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Kai Gait returns to GSK as digital marketing director
He will be developing digital channel materials and services, built on customer insights. ... GSK said that he will be “developing digital channel materials and services, built on customer insight”.
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Latest from PMHub
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Fishawack Health appoints Chief People Officer to spearhead integration of talent and culture across geographies
Most recently, Ryan Mason was promoted to Chief Marketing and Creative Officer, bringing together the creative, brand and engagement strategy and media and analytics teams to seamlessly deliver connected customer experiences ... built on data-driven
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DIGITAL EXPERIENCES: LEARNINGS FROM OUTSIDE PHARMA
Put simply, omnichannel done correctly can deliver major benefits in brand value, customer relationships and, more importantly, sales. ... At Frontera, we’re committed to harnessing the power of insight to create digital solutions that drive measurable
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Envision Pharma Group appoints Head of Envision Value & Access
As an innovator in developing distinctive market entry and commercial strategies that combine customer insight, vision, and creativity, Mel’s work is focused on the forefront of transformations in disruptive technologies,
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Delivering true value: what does it mean for KAM in cancer care?
To succeed in the fast-changing NHS environment, pharma needs a comprehensive KAM platform where key customer data and insight can be integrated with other relevant account information and interactions and ... and view daily customer interactions as well
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COUCH Health celebrates a trio of new hires including a Global Director
Her experience working with healthcare clients to develop comprehensive marketing and sales strategies, grounded in customer insight, is invaluable to COUCH Health as they enhance their strategic offering.
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- Contagious Conversations: Exploring Infectious Disease in the Digital Age
- Austrian State Secretary to speak at FlyPharma Europe 2023
- Further data for AstraZeneca/Daichii Sankyo’s Enhertu for breast cancer requested by NICE
- Gritstone Bio receives $433m BARDA contract for COVID-19 vaccine candidate
- EDX Medical Group develops multi-disease 'point-of-care' rapid tests for cancer, infections and cardiovascular conditions
- ScreenPoint Medical to showcase AI software at European scientific meeting
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Health Unlimited
Health Unlimited is a global health consultancy and communications agency built by specialists with unmatched experience, perspective and expertise. For...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
