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customer journeys
This page shows the latest customer journeys news and features for those working in and with pharma, biotech and healthcare.
Omnichannel marketing – more than a buzzword
Define how each channel is interfacing between one another to ensure a seamless customer experience. ... Don’t underestimate the value of mapping customer journeys across channels to get a clear overview.
Latest news
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The digital shift in pharma marketing
Data became the new currency as every marketing planner strived to stretch the dollar to deliver tailored content in a hyperlocal digital environment by mapping customer journeys, so much so that ... This signals an urgent need for investment in advanced
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Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends
This signals an urgent need for investment in advanced technology and robust content strategy for better and more engaging customer journeys,” he added. ... Indegene helps clients drive outcomes, revenue and productivity improvements by making giant
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Top tips for “digitally cautious” pharma
Some practical ways to enter this new era of customer and patient-centricity. ... funnel. Involve user experience experts to help develop online tools like websites and apps with the real-life customer journeys in mind, and plan to maintain and review
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Latest Intelligence
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Point.1 – HCP data with purpose and perception
More and more brands are competing for less and less customer attention. ... To guide media strategies on different, yet more relevant journeys. And make customer relationship management (CRM) systems work and interact on a more human level.
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Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Those teams, no matter which part of the organisation they come from, need the same customer insights, an understanding of different customers’ journeys, and where and how they interact. ... Until now, refined CX has been largely associated with the
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Combining hard technology with human skills
Companies need to think customer-first not channel-first, and this should be reflected in a clearly defined upfront strategy. ... The leaders of tomorrow will be those who align their businesses around the customer to deliver personalised journeys and
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Understanding the patient journey
The process of these literal customer journeys might begin not when they leave the house, but when they begin researching their holiday options. ... Some key considerations. There are a few essential things to consider when mapping patient journeys:.
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Re-imagining content supply chains for a next-gen customer experience in pharma
of understanding the customer journeys you have, the experiences that you are trying to create, the behaviors that you are trying to shift, and then creating your content plan which supports ... Changing business environment has brought customer
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Latest from PMHub
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Archetypes: Rethinking go-to-market expectations to drive commercial success
In this white paper, our consultants analyze trends spanning global policy developments, rising inflation, and increasingly complex customer journeys, and reveal a new data-driven approach to archetyping that crystalizes the ... Read on to learn about:.
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Ad tracking: the end of the road?
If your organisation is concerned about uploading customer data to third party ad platforms, there are ‘clean room’ solutions that will hash the data, anonymising it, before sending it on to ... As we lose access to the interest-based data we’ve
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What does the future hold for Medical Affairs?
As the Medical Affairs function has become more connected, we have honed our integrated approach to support pharmaceutical teams across the full product lifecycle and the associated customer journeys. ... journeys. With all this in mind, a new medical
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What does the future hold for Medical Affairs?
As the Medical Affairs function has become more connected, we have honed our integrated approach to support pharmaceutical teams across the full product lifecycle and the associated customer journeys. ... journeys. With all this in mind, a new medical
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ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE
The art of delivering valuable customer journeys aligned to your key messages in 2020. ... A new whitepaper by EPG Health, Accomplish Meaningful HCP Engagement Online – The Art of Delivery Valuable Customer Journeys Aligned to you Key Messages,
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Approximately 1 fully matching, plus 11 partially matching documents found.
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- ICR and Merck renew strategic alliance for development of new cancer drugs
- DeepMind’s AI tool classifies effects of mutations in genetic diseases
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Streaming Well
Streaming Well is a healthcare-focused, award-winning video production company which operates in the US and Europe. We create engaging visual...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
