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customer journeys

This page shows the latest customer journeys news and features for those working in and with pharma, biotech and healthcare.

Omnichannel marketing – more than a buzzword

Omnichannel marketing – more than a buzzword

Define how each channel is interfacing between one another to ensure a seamless customer experience. ... Don’t underestimate the value of mapping customer journeys across channels to get a clear overview.

Latest news

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Data became the new currency as every marketing planner strived to stretch the dollar to deliver tailored content in a hyperlocal digital environment by mapping customer journeys, so much so that ... This signals an urgent need for investment in advanced

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    This signals an urgent need for investment in advanced technology and robust content strategy for better and more engaging customer journeys,” he added. ... Indegene helps clients drive outcomes, revenue and productivity improvements by making giant

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Some practical ways to enter this new era of customer and patient-centricity. ... funnel. Involve user experience experts to help develop online tools like websites and apps with the real-life customer journeys in mind, and plan to maintain and review

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Latest Intelligence

  • Avoiding A Series of Unfortunate Events: launch lessons from lockdown Avoiding A Series of Unfortunate Events: launch lessons from lockdown

    Those teams, no matter which part of the organisation they come from, need the same customer insights, an understanding of different customers’ journeys, and where and how they interact. ... Until now, refined CX has been largely associated with the

  • Combining hard technology with human skills Combining hard technology with human skills

    Companies need to think customer-first not channel-first, and this should be reflected in a clearly defined upfront strategy. ... The leaders of tomorrow will be those who align their businesses around the customer to deliver personalised journeys and

  • Understanding the patient journey Understanding the patient journey

    The process of these literal customer journeys might begin not when they leave the house, but when they begin researching their holiday options. ... Some key considerations. There are a few essential things to consider when mapping patient journeys:.

  • Re-imagining content supply chains for a next-gen customer experience in pharma Re-imagining content supply chains for a next-gen customer experience in pharma

    of understanding the customer journeys you have, the experiences that you are trying to create, the behaviors that you are trying to shift, and then creating your content plan which supports ... Changing business environment has brought customer

  • Five questions guiding the way to actual patient-centricity Five questions guiding the way to actual patient-centricity

    This is helpful for segmentation and finding your market, but typically tells you very little about patients’ emotional journeys. ... Enriched customer journeys, comprising so-called moments of truths – those where decisions have to be made and

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Latest from PMHub

  • Ad tracking: the end of the road? Ad tracking: the end of the road?

    If your organisation is concerned about uploading customer data to third party ad platforms, there are ‘clean room’ solutions that will hash the data, anonymising it, before sending it on to ... As we lose access to the interest-based data we’ve

  • What does the future hold for Medical Affairs?

    As the Medical Affairs function has become more connected, we have honed our integrated approach to support pharmaceutical teams across the full product lifecycle and the associated customer journeys. ... journeys. With all this in mind, a new medical

  • What does the future hold for Medical Affairs?

    As the Medical Affairs function has become more connected, we have honed our integrated approach to support pharmaceutical teams across the full product lifecycle and the associated customer journeys. ... journeys. With all this in mind, a new medical

  • One minute intro to MEDTHORITY, a customer-centric website for HCPs

    Taking users on relevant journeys through Key Educational Messages, Medthority supports disease awareness and treatment decisions for better outcomes. ... MEASURE. Tracking customer journeys through the key messages, allows us to capture more meaningful

  • ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

    The art of delivering valuable customer journeys aligned to your key messages in 2020. ... A new whitepaper by EPG Health, Accomplish Meaningful HCP Engagement Online – The Art of Delivery Valuable Customer Journeys Aligned to you Key Messages,

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Syneos Health®

Syneos Health® (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization. The Company, including a Contract Research Organization (CRO) and...

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William Kilgallon
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