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Data analytics

This page shows the latest Data analytics news and features for those working in and with pharma, biotech and healthcare.

The future of healthcare professional engagement

The future of healthcare professional engagement

Personalisation can be customised with the help of artificial Intelligence (AI) tools and data analytics that generate predictive insights. ... Pharma has a wealth of data on its customers. Personalisation and understanding its customers (HCPs) are key

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Redbow Consulting Group

Redbow Consulting Group is a specialist healthcare management consultancy specialising in business strategy and marketing...

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Our Top 5 Pharma Picks From Cannes Lions
Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022....
The Evolving Role of the Sales Rep
The COVID-19 pandemic sparked an evolution in physician engagement. Jill Padgett, EdD, Head of Training, explores what this means for the sales force and shares her advice for succeeding in...
Measure your omnichannel maturity with our new tool
Try our Omnichannel Maturity Tool to gain tangible advice and an instant analysis of your omnichannel readiness....