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Defined Health

This page shows the latest Defined Health news and features for those working in and with pharma, biotech and healthcare.

Social media as a determinant of health is a real thing

social determinants of health may account for between 30-55% of health outcomes. ... Recently, other elements of society such as access to childcare and public transportation have also become well-defined determinants of health.

Latest news

Generative AI is coming for healthcare

The term was coined by researchers from the Harvard T.H. Chan School of Public Health and is defined as ‘the application of an algorithm that compounds existing inequities in ... economic status, race, ethnic background, religion, gender, disability or
MHRA approves second COVID-19 antibody treatment

defined by the World Health Organization’.
Cello Health expands with Defined Health acquisition

Builds US presence with biotech-focused strategy specialist. Cello Health has strengthened its US operations with the acquisition of business development specialist Defined Health. ... Defined Health will work closely with its new parent company in early
Promoting off-label use: where to draw the line?

public health risk, compassionate use for groups of patients or for individual patients on a named basis. ... The case law could not be clearer: public health is paramount and takes precedence over any economic considerations.
A five-step plan for patient-centred digital communications

Health communication management can be defined as the art and science of choosing target audiences and building profitable relationships with them. ... The health communication manager's aim is to find, listen and engage a clearly defined and understood

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Latest Intelligence

Communicating for change – creating effective medical communications

Health literacy is defined by the US Department of Health and Human Services as the ‘degree to which individuals have the capacity to obtain, access and understand basic health information and ... So our role as scientific writers, health economists
Staying ahead in the era of precision medicine

This is one of the reasons why the McCann Health Global Scientific Council has defined precision medicine as one of our key areas of focus. ... What’s next for the McCann Health Global Scientific Council in precision medicine?
Immunotherapy combination trials Q&A

Finally the advent of precision medicine platforms that deploy natural language processing algorithms to interrogate Electronic Health Records in defined site networks is assisting sites to know their patient populations better
Joint working that works

The ABPI and Department of Health defined how companies and the NHS can pool skills, experience and resources to plan and deliver patient-centred projects. ... Collaboration gives industry access to invaluable strategic insights, and with better
Case Study: COPD Crowdshaped

Client:Novartis. Agency:Health Unlimited. Campaign:COPD Crowdshaped. Timescale:N/A. Imagine having to fight for every breath. ... with no pre-defined outputs and no IP owned by the agency or the client.

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Latest from PMHub

Cuttsy+Cuttsy campaign takes health literacy to the North Pole

This helps give people the knowledge and confidence needed to manage their own health and wellbeing. ... Defined as the communication of health information in ways that others can understand and act on, ‘health literacy’ is a crucial step in helping
Demonstrating the value of UX research in pharma and healthcare

For example, take an emergency health record system being used in an NHS A&E ward. ... Digital health products are rarely defined as successful by metrics like clicks, impressions, or conversions.
Putting disease prevention on a par with cure

Integrated care models will be key to enabling a population health approach within specific localities. ... hospitalisation and tackle health inequalities in defined cohorts of patients is key to the future sustainability of the NHS.
Why patient education isn’t simple

Patient activation is defined by the National Health Service as “The knowledge, skills and confidence a person has in managing their own health and care.”[3] Patients are motivated because they ... Affecting all three stages; patient engagement,
Health literacy... it’s not just plain English

Defined as the communication of health information in ways that others can understand and act on, ‘health literacy’ is a crucial step in helping your patients make informed choices about their ... act. However, as we have highlighted in this article,