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- PMLiVE

devices

- PMLiVE

Where the patients are…

Working towards a model of geolocation of care

- PMLiVE

Coming to an understanding

EphMRA’s Dr Thomas Hein on how market research in pharma has been changing

- PMLiVE

Magic Eyes

How patient art can generate broader insights

The doctor will see you now?

Access to healthcare and European variation

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Download ‘Perspective magazine issue 2: Human-centred design and strategy’

In the second issue of Perspective, the digital magazine from Blue Latitude Health, we tackle topics dealing with customer experience and customer and patient centricity.

Blue Latitude Health

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Are you experienced?

Identifying and exceeding customer expectations remains a work-in-progress for pharma

- PMLiVE

Adjusting to change in healthcare: Learning from translational research

In this article, Blue Latitude Health's Head of Insight, Martine Leroy, explores how pharma could learn from translational research organisations in adapting their approach to the changing healthcare landscape.

Blue Latitude Health

- PMLiVE

Harnessing the power of ethnography in healthcare

Locating the elusive, yet vital, insights into how people manage and live with their medical conditions

- PMLiVE

The trouble with insights

Using health psychology to address medicines adherence is a rapidly developing area, but one that is poorly understood by many companies operating in the space

- PMLiVE

Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

- PMLiVE

How AbbVie Care is putting patients at the centre

And why this is good news for everyone

- PMLiVE

Pharma’s reputation rises, but pricing still a sore point

Patient group survey sees the industry's corporate reputation increase

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