This page shows the latest digital campaign news and features for those working in and with pharma, biotech and healthcare.
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
Roche has launched a global idiopathic pulmonary fibrosis (IPF) awareness campaign with a Fight IPF choir video to raise the public profile of the little known lung disease. ... Inspired by Ogilvy &Mather London's'Breathless choir' campaign for Philips,
The stand-alone network agency will provide clients with strategy development, digital solution, insights, resources and campaign management all directed at improving communications with patients and fostering strategic alliances with patient
Takeda's accompanying campaign, IBD Unmasked, aims to highlight the “bravery, strength and determination” of the IBD patient community.
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... The #FlyForMPS campaign aims to raise the profile of MPS (mucopolysaccharide) diseases - the seven varieties of which include
HRA Pharma has launched a digital advertising campaign in the UK for its non-prescription emergency contraceptive brand ellaOne. ... Marketing manager Alison Slingsby added: “This digital campaign provides more than just a platform to market a
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That’s why when new, enthusiastic, Gen Z brand managers want to build a digital campaign, they may be faced with resistance from above. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
The basic format. Digital recruitment campaigns involve three key components that may be integrated with other tactics:. ... Digital recruiting is one proven answer. William Maier is VP, Rare Disease, Drug Development Sciences at ICON.
With a goal to drive web traffic to the charity’s symptoms page, the campaign strategy had a digital focus. ... On World Ovarian Cancer Day 2018, Ovarian Cancer Action’s CEO Cary Wakefield kicked-off the campaign being interviewed on BBC Breakfast.
their expert clinical analysis to their peers in a range of convenient digital formats – including videos and podcasts. ... The year- long digital campaign included a range of materials – including educational articles, quizzes, emails and banners
Digital interactions – through personalised, targeted content – can help. We’ve seen numerous examples of this, such as a coordinated digital campaign featuring key opinion leaders aimed to enhance the conversation between ... Digital presents
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Winner – Bulldog Awards (Bronze) – Best Community Engagement Campaign. Winner – AVA Digital Awards – Short Form Web Video (Healthcare). ... Finalist – PRWeek Global Awards – Healthcare Campaign. Honorable Mention – PRWeek US Awards –
Embedding a digital strategy as a prominent part of a pharmaceutical marketing campaign is becoming ever more important. ... This whitepaper explores the common challenges encountered when planning and delivering a global digital marketing campaign
The consultancy was also a finalist for the Best Digital Campaign category for its ‘HIV Garage’ programme for Gilead Sciences.
Omni-channel marketing. Digital strategy and online visibility. Social media strategy. Continuous loop marketing. ... PM Society Digital Awards 2021: Multichannel Campaign (Bronze). PM Society Digital Awards 2021:Meetings &Events (Bronze).
Conceptual Creative. Art Direction. Campaign Copywriting. Medical Copywriting. Illustration. Content creation and distribution. ... E-mail marketing. Campaign measurement, data and analytics. Digital Out of Home.
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We’re IGNIFI. An independent creative agency, we help spark and sustain successful brands for some of the biggest names in...