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digital content
This page shows the latest digital content news and features for those working in and with pharma, biotech and healthcare.
Confidently omnichannel: the critical role of customer engagement
This was a watershed moment for Amazon’s customer experience and it rewrote the requirement for digital content – make it automated, dynamic, responsive, relevant. ... Digital inspiration for pharma on mobile, social media, strategy, best practice,
Latest news
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The future of healthcare professional engagement
are also being bombarded with more digital tools and options for navigating content than ever before. ... Ilana Scholl is EVP, Head of Digital Strategy at Caudex. 14th June 2022.
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Fishawack Health acquires digital marketing agency closerlook
Fishawack Health has acquired digital marketing agency closerlook, a digital marketing healthcare agency based in Chicago, US. ... The agency’s healthcare marketing spans four ‘interlocking’ capabilities – omnichannel strategy, conceptual
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Indigo Medical joins imc group
With the addition of Indigo, imc group will now offer services for clients across seven core divisions, including medical &scientific content, publications, digital &creative, insights &consulting, patient engagement, meetings &events and
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The digital shift in pharma marketing
Respondents confirmed that content personalisation has generated maximum returns on digital investments, addressing the challenges of reduced face time for sales reps. ... It has never been more critical to know your customer through every given
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Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends
Respondents confirmed that content personalisation has generated maximum returns on digital investments, addressing the challenges of reduced face time for sales reps. ... priority. Marketing organisations have built up a suite of automation and
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Latest Intelligence
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Redefining medical communications in the age of omnichannel engagement
Similarly, two-thirds of HCPs felt they were ‘spammed’ with digital content. ... Medical communications:develop intelligent content informed by customer-specific personas. Digital: upskilling of internal teams, technology and platform assessment, and
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Smart content engines: personalising medical content to meet healthcare professionals’ real-time needs
Healthcare companies need to adapt to deliver medical content to HCPs that is accurate, relevant and understandable. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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How to deal with HCPs’ change in preferences after the pandemic
As a result of the increased preference for digital content consumption, face-to- face engagement with HCPs should focus on deepening or reinforcing knowledge that HCPs have already consumed through alternative ... Digital inspiration for pharma on mobile
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Omnichannel communications in Medical Affairs: closing the gap between aspiration and reality
Digital and creative content must work harder in the hybrid engagement model. ... Developing content that is not just relevant, but motivating and engaging in different channels can make our communications more effective – and digital allows us to test,
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Customers, content and change
At present, content creation and execution is all too often seen as an end in itself. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Latest appointments
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Onyx Health announces three new hires
She was most recently digital marketing manager at Slater Heelis, after joining the company at the beginning of 2020 as digital marketing executive. ... Prior to that, she was a digital content executive at ActiveWin Media.
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Publicis Health announces appointment of three new senior creatives
JP Racle will be joining Langland in the newly created role of design director, having most recently held the position of head of digital content and experience at Grey London, where ... In his latest venture, Turrell will be leading the agency’s
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Corin Baird joins Havas Just:: as head of digital
We were looking for someone who understands how to design content that has an impact. ... Corin’s experience of creating digital content to generate a direct commercial gain means that he is driven by efficiency and return on investment," said Nicole
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Healthcare comms appointments
Patel’s responsibility will see him identify digital and social media opportunities to boost communications activities. ... Over the last 20 years, Patel has led digital, content and social media strategies for a variety of organisations in they health,
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Brandcast Health expands account management team
Finally, Melichar joins Brandcast as digital content executive, and has responsibility for creating and publishing content for its partner and clients' media channels. ... Charlie Grieve, Brandcast's chief executive officer, said: “We're proud of our
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Latest from PMHub
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Building trust with HCPs: 6 takeaways from our industry webinar
The webinar conversation was a follow up to our recently published whitepaper, in which 80% of HCPs cited a lack of trust in pharma-provided digital content and platforms. ... As Michelle Bridenbaker commented, HCPs want to see “the good, the bad and
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Could femtech be the answer to the gender health gap?
11. However, the older generations Gen X and Baby Boomers, along with the younger Gen Z are also embracing digital. ... For more content on women’s health, digital healthcare, marketing best practice and much more, keep an eye on our blog.
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Is trust the key factor in digital HCP engagement? New whitepaper from Graphite Digital
concern. The HCPs we spoke to also identified a series of barriers that hinders their trust in pharma-produced digital content, including; suspicions about the objectivity of the data provided; awareness ... We hope it's an interesting read and encourage
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The secret nobody told you about how to go viral
So, the focus must be on creating quality content that resonates with your audience over the long term. ... To keep your content moving you need to encourage open conversations around issues and remove stigma.
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How Can You Engage Healthcare Professionals Online? Practical Insights from Our 2023 Survey
When we published the results of last year’s survey, we noted a big shift towards digital content, most likely due to the COVID-19 pandemic. ... With limited time, HCPs need to know the content on offer is relevant.
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Merrill Brink International is a leading provider of life sciences, legal, financial, manufacturing and corporate language solutions for global companies....
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