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digital insights
This page shows the latest digital insights news and features for those working in and with pharma, biotech and healthcare.
Indigo Medical joins imc group
With the addition of Indigo, imc group will now offer services for clients across seven core divisions, including medical &scientific content, publications, digital &creative, insights &consulting, patient engagement, meetings &events and
Latest news
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Entering the era of digital trials
To provide such insights, Oracle integrated Proteus Digital Health’s adherence-tracking smart pill into its EDC system, while other companies use connected tablet bottles, app notifications and SMS text messages ... End-to-end digital drug development
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Digital Trials
In order to generate insights and digital biomarkers, data scientists who are skilled experts in advanced analytics are needed. ... sets. Artificial Intelligence and machine learning can generate new insights and digital biomarkers that have.
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Top tips for “digitally cautious” pharma
Regulatory concerns are limiting innovation. There is no long-term commercial strategy grounded in marketing and business objectives, no iterative testing, no learning from insights, no regular audit of digital assets ... Digital inspiration for pharma
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SO What Global launches patient engagement venture
The stand-alone network agency will provide clients with strategy development, digital solution, insights, resources and campaign management all directed at improving communications with patients and fostering strategic alliances with patient
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Latest Intelligence
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Customers, content and change
Marketing constants and change. Also flagging some of the changes the industry faces was Julie Richards, global head of creative and digital, insights and commercial solutions at Novartis’ CONEXTS. ... Digital inspiration for pharma on mobile, social
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Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Increased digital engagement is encouraging companies to think much more about the whole user experience at launch. ... 5. Customer experience thinking. Simon Hackett says the acceleration of digital is improving insights – and launch leaders are
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Building meaningful customer engagement through data-driven digital insights
Gain competitive intelligence. Recognise strategic digital partnerships. Identify the influencers or Digital Opinion Leaders. ... Discover who your digital opinion leaders are and build a relationship with them.
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After the watershed: the dos and don’ts of digital KPIs in a post-pandemic world
Vanity metrics often crop up when we’re discussing digital measurement,” said Amy. ... This means understanding internal perspectives through broad crossfunctional engagement, but it also means throwing the net wider to capture external insights from
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How digital tools can support HCPs during and after the COVID-19 pandemic
Digital is the answer, but consider flexibility and insights in your planning. ... In this way, the real-time insights and feedback from digital communications will be invaluable tools, enabling marketers to stay agile, responding to what HCPs need, or
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Latest appointments
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Syneos Health appoints Tim Pantello as president of communications
analytics. He reports to Michelle Keefe, President, Syneos Health Commercial Solutions. “Tim is further embedding strategic insights, behavioral science and digital transformation across our communications business – strengthening foundational
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Pegasus gains a new managing director and digital lead
of digital, strategy and insights. ... As managing director, Safeio has brought Jon Buckley (pictured right) to the team, who takes on the role of director of digital, strategy and insights.
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Aurora boosts team with new hires and internal promotions
Bath joined the Aurora team in 2015 – as the agency’s digital insights lead, he ensures client strategies are supported by digital, data and insights that both help develop engaging programmes
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Andy Grigg joins Bedrock to head up medical communications
business's development, including the growing insights and digital functions.”. ... Bedrock's recent expansion saw it take on five new members of staff last month and before that it added Pip Keys as head of insights.
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Shire adds Sara Mathew to board of directors
During her 12-year tenure at Dun &Bradstreet she helped transform the company from being a data provider to an innovative digital enterprise that leverages big data, insights and analytics.
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Latest from PMHub
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Porterhouse Medical US celebrates 5 years of working in harmony with our client partners
Globally acclaimed healthcare communications and medical insights network, Porterhouse Medical Group, is delighted to announce that our US-based team is celebrating its fifth anniversary this month. ... experts. Watch this space …. Our Approach.
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Expanding Opportunities for Healthcare with "Digital Twins"
Brad Womble, Senior Director of Strategy, Marketing and Mergers &Acquisitions, at Jabil Healthcare dives into several thought-provoking topics, including how insights from “digital twins” can be used to improve patient ... Address:. Impetus Digital.
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Omnichannel scientific engagement and the use of archetypes to drive personalization
This shift has been enabled by the emergence of personalized medicine, digital technology, empowered patients—driven by greater access to information, richer datasets, and evidence sources. ... These networks are fueled by data, social proof, digital
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Digital Content Council: A Customer Story
Real-world methodology &results from hosting an ongoing, nationwide Digital Content Council. ... Leverage a variety of cutting-edge virtual tools to gather targeted and collaborative feedback and insights, while avoiding digital collaboration fatigue.
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WRG Launches Attendee Experience Design (AXD) Unit
Combining Behavioural Science, Data Insights, and Digital and Live UX in One Unit. ... Combining Behavioural Science, Data Insights, and Digital and Live UX, the Unit enables experiential marketers to design more impactful live, virtual and hybrid
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- Roche’s Polivy recommended by NICE for lymphoma therapy
- Gilead’s CAR-T cell therapy recommended by NICE for lymphoma
- Sanofi/Regeneron’s Dupixent approved by EC for eosinophilic oesophagitis
- ASH 2022: bad blood but big advances
- AbbVie’s Rinvoq approved by MHRA for Crohn's disease
- GSK’s Benlysta given orphan drug status by FDA for systemic sclerosis
- Gilead’s Trodelvy approved by FDA for metastatic breast cancer
- World Health Organization releases new road map for breast cancer
- Merck reports positive results for Keytruda plus chemotherapy in endometrial cancer
- Making new year resolutions that can also benefit others
- AstraZeneca’s Imfinzi plus chemotherapy approved by MHRA for biliary tract cancer
- ICR calls for improved biomarker cancer tests to help personalise treatment
- Gilead’s CAR-T cell therapy recommended by NICE for lymphoma
- Bristol Myers Squibb’s plaque psoriasis treatment recommended by CHMP
- Europe’s cancer community publishes new report on transforming patient care
- Assessing the value of interim analyses in clinical trials
- Piloting a route to the biosimilars opportunities in Europe
- Pre-launch planning and DSLs – the new ways to create launch excellence in pharma
PMHub
KVA
KVA is an award winning full-service digital communications & brand experience agency. Our healthcare expertise blends creative ‘outside-the-box’ thinking with...
Latest intelligence
- World Cancer Day 2023 – closing the gaps in cancer care to give more patients access to life-changing medicines
- Great Expectations – exploring the counterpoint between advances in oncology and the challenges of ensuring life-changing medicines reach patients...
- Strategic behaviour
- Strong strategising depends on your colleagues’ behaviour...
- Pharmaceutical Marketing Strategies For The Digital Age
- In the digital age, a strong digital marketing strategy is crucial for businesses, especially in the highly competitive and complex pharmaceutical industry. There are key trends shaping pharmaceutical marketing, such...
