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digital insights
This page shows the latest digital insights news and features for those working in and with pharma, biotech and healthcare.
Indigo Medical joins imc group
With the addition of Indigo, imc group will now offer services for clients across seven core divisions, including medical &scientific content, publications, digital &creative, insights &consulting, patient engagement, meetings &events and
Latest news
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Entering the era of digital trials
To provide such insights, Oracle integrated Proteus Digital Health’s adherence-tracking smart pill into its EDC system, while other companies use connected tablet bottles, app notifications and SMS text messages ... End-to-end digital drug development
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Digital Trials
In order to generate insights and digital biomarkers, data scientists who are skilled experts in advanced analytics are needed. ... sets. Artificial Intelligence and machine learning can generate new insights and digital biomarkers that have.
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Top tips for “digitally cautious” pharma
Regulatory concerns are limiting innovation. There is no long-term commercial strategy grounded in marketing and business objectives, no iterative testing, no learning from insights, no regular audit of digital assets ... Digital inspiration for pharma
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SO What Global launches patient engagement venture
The stand-alone network agency will provide clients with strategy development, digital solution, insights, resources and campaign management all directed at improving communications with patients and fostering strategic alliances with patient
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Latest Intelligence
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Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Increased digital engagement is encouraging companies to think much more about the whole user experience at launch. ... 5. Customer experience thinking. Simon Hackett says the acceleration of digital is improving insights – and launch leaders are
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Building meaningful customer engagement through data-driven digital insights
Gain competitive intelligence. Recognise strategic digital partnerships. Identify the influencers or Digital Opinion Leaders. ... Discover who your digital opinion leaders are and build a relationship with them.
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After the watershed: the dos and don’ts of digital KPIs in a post-pandemic world
Vanity metrics often crop up when we’re discussing digital measurement,” said Amy. ... This means understanding internal perspectives through broad crossfunctional engagement, but it also means throwing the net wider to capture external insights from
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How digital tools can support HCPs during and after the COVID-19 pandemic
Digital is the answer, but consider flexibility and insights in your planning. ... In this way, the real-time insights and feedback from digital communications will be invaluable tools, enabling marketers to stay agile, responding to what HCPs need, or
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AI’s role in pharma marketing
Through these techniques, brand teams are gaining more granular insights into their audiences’ needs and desires, so they can deliver greater value through their digital multichannel campaigns aimed at healthcare professionals ... Through millions of
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Latest appointments
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Syneos Health appoints Tim Pantello as president of communications
analytics. He reports to Michelle Keefe, President, Syneos Health Commercial Solutions. “Tim is further embedding strategic insights, behavioral science and digital transformation across our communications business – strengthening foundational
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Pegasus gains a new managing director and digital lead
of digital, strategy and insights. ... As managing director, Safeio has brought Jon Buckley (pictured right) to the team, who takes on the role of director of digital, strategy and insights.
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Aurora boosts team with new hires and internal promotions
Bath joined the Aurora team in 2015 – as the agency’s digital insights lead, he ensures client strategies are supported by digital, data and insights that both help develop engaging programmes
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Andy Grigg joins Bedrock to head up medical communications
business's development, including the growing insights and digital functions.”. ... Bedrock's recent expansion saw it take on five new members of staff last month and before that it added Pip Keys as head of insights.
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Shire adds Sara Mathew to board of directors
During her 12-year tenure at Dun &Bradstreet she helped transform the company from being a data provider to an innovative digital enterprise that leverages big data, insights and analytics.
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Latest from PMHub
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Webinar:
Understanding changing digital behaviours: Insights needed for an effective omnichannel strategy. ... digital engagement.
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Wedgewood Communications joins imc group to expand its presence in the US market
Publications, Digital &Creative, Insights &Consulting, Patient Engagement, Meetings &Events, and Medical Compliance &Material Review. ... data insights to drive superior outcomes for its clients from its headquarters in Holmdel, New Jersey, USA.
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VISFO sees exponential growth as demand from pharma clients soars
Pictured: Dr Max Noble. The company has announced significant growth driven by demand for digital insights and software solutions as pharma and life sciences organisations accelerate their transformation strategies. ... by far the greatest area of
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Waterland-backed imc group progresses ambitious growth strategy with the addition of Indigo Medical
divisions: Medical &Scientific Content, Publications, Digital &Creative, Insights &Consulting, Patient Engagement, Meetings &Events, and Medical Compliance &Material Review. ... imc group offers its client partners a full range of omnichannel, insights
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integrated medhealth communication
Medical &Scientific Content. Publications. Digital &Creative. Insights &Consulting. Patient Engagement. Meetings &Events . ... Medical Compliance &Material Review. Combining industry-leading digital capabilities with deep scientific knowledge to
VISFO sees exponential growth as demand from pharma clients soars
integrated medhealth communication
More from PMHub
Approximately 3 fully matching, plus 25 partially matching documents found.
COVID-19 Updates and Daily News
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- First trial of a vaccine against Alzheimer’s launches
- Merck enters agreement with Hanmi for investigational NASH drug
- Novo Nordisk growth takes a hit with China deal
- US government to pay $5.3bn for Pfizer‘s Paxlovid
- Gilead’s Trodelvy approved for triple-negative breast cancer in Europe
- Omicron prompts global action
- Results for Merck’s oral cholesterol inhibitor show it to be ‘highly effective’
- First trial of a vaccine against Alzheimer’s launches
- The gold standard of scientific evidence
- AbbVie creates new aesthetics division amid Allergan takeover
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PMHub
Cegedim Health Data
Cegedim Health Data provides Real World Data and Evidence services to enable advancements in patient outcomes. With a data history...
Latest intelligence
- Diversity in clinical trials: looking back at our 2021 blogs
- In this blog, we look back at the Innovative Trials' Equality & Diversity (E&D) committee blogs across 2021...
- What does the future hold for Light-chain Amyloidosis?
- Recent advances in the understanding and treatment are reforming pharma’s approach to the management of this rare disease. With a new standard of care rapidly developing, what does the landscape...
- Webinar:
- Securing a future for telehealth with immersive market research insights...
