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digital insights

This page shows the latest digital insights news and features for those working in and with pharma, biotech and healthcare.

Indigo Medical joins imc group

Indigo Medical joins imc group

With the addition of Indigo, imc group will now offer services for clients across seven core divisions, including medical &scientific content, publications, digital &creative, insights &consulting, patient engagement, meetings &events and

Latest news

  • Entering the era of digital trials Entering the era of digital trials

    To provide such insights, Oracle integrated Proteus Digital Health’s adherence-tracking smart pill into its EDC system, while other companies use connected tablet bottles, app notifications and SMS text messages ... End-to-end digital drug development

  • Digital Trials Digital Trials

    In order to generate insights and digital biomarkers, data scientists who are skilled experts in advanced analytics are needed. ... sets. Artificial Intelligence and machine learning can generate new insights and digital biomarkers that have.

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Regulatory concerns are limiting innovation. There is no long-term commercial strategy grounded in marketing and business objectives, no iterative testing, no learning from insights, no regular audit of digital assets ... Digital inspiration for pharma

  • SO What Global launches patient engagement venture SO What Global launches patient engagement venture

    The stand-alone network agency will provide clients with strategy development, digital solution, insights, resources and campaign management all directed at improving communications with patients and fostering strategic alliances with patient

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