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digital strategies

This page shows the latest digital strategies news and features for those working in and with pharma, biotech and healthcare.

Fishawack Health acquires digital marketing agency closerlook

Fishawack Health acquires digital marketing agency closerlook

closerlook leverages AI and data analytics to develop omnichannel strategies, creative and digital media solutions for life sciences brands. ... closerlook leverages artificial and intelligence (AI) and data analytics to develop omnichannel strategies,

Latest news

  • Transformation in healthcare professionals’ digital behaviours Transformation in healthcare professionals’ digital behaviours

    Building outreach strategies. Discovering HCP digital behaviours and keeping track of the changes over time makes the difference when aiming to understand HCP opinions and unmet needs. ... From this data, powerful and effective value-adding outreach

  • Burson Cohn & Wolfe acquires Hirshorn Zuckerman Burson Cohn & Wolfe acquires Hirshorn Zuckerman

    It has a workforce of nearly 200 creative and digital professionals, and after the acquisition, it will operate across all of the industry sectors that BCW currently serves. ... strategies and cutting-edge digital activations.

  • Fishawack acquires brand communications agency Healthcircle Fishawack acquires brand communications agency Healthcircle

    Healthcircle is headquartered in London, UK and is known for its direct-to-patient communications approach, offering digital solutions and medical communications strategies.

  • Anthill Agency launch digital-focused academy Anthill Agency launch digital-focused academy

    The new academy will drive “fundamental” principles of digital marketing into its learning programme. ... Therefore, we’ve decided to share our own methodologies on digital strategies and solutions, and in doing so, we extend our engagement with

  • Health and wellbeing agency Salt Thinking launched Health and wellbeing agency Salt Thinking launched

    The London-based firm will offer creative, digital and behavioural strategies. A new London-based health and wellbeing agency has been launched by a founding duo of managing director Kath Cotton ... Salt Thinking will offer its pharmaceutical, health and

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Latest Intelligence

  • Listen, learn and lift off Listen, learn and lift off

    Despite the disruption, a new suite of digital channels and engagement strategies have emerged, and the prime objective is keeping healthcare professionals (HCPs) and patients at the heart of mission control ... We live in a digital world that moves in

  • Value add: using digital engagement metrics to optimise and drive salesforce effectiveness Value add: using digital engagement metrics to optimise and drive salesforce effectiveness

    By Simon Grime. In the final part of the Smarter Strategies series, Wilmington Healthcare’s Simon Grime describes the key steps in measuring the value of your digital engagement and how ... But how do you do it? In the final article of this series, we

  • Smarter strategies: precise customer-centric digital engagement with the NHS Smarter strategies: precise customer-centric digital engagement with the NHS

    Smarter strategies: precise customer-centric digital engagement with the NHS - jobs, news and advice for the pharmaceutical and healthcare industries.

  • Product launches: making the most of your one shot Product launches: making the most of your one shot

    Linking to mission control: digital launch execution platforms. This is where modern launch readiness software comes in. ... But in the era of COVID-19, with paths to launch cluttered with pandemic-related challenges, there has been a huge acceleration

  • Empowering patients empowers results Empowering patients empowers results

    Using digital technologies, the patient is empowered to act. This has the potential to vastly improve compliance and recruitment rates. ... Different trials require the adoption of different technologies, all of which can be mapped using digital

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