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digital strategies
This page shows the latest digital strategies news and features for those working in and with pharma, biotech and healthcare.
Fishawack Health acquires digital marketing agency closerlook
closerlook leverages AI and data analytics to develop omnichannel strategies, creative and digital media solutions for life sciences brands. ... closerlook leverages artificial and intelligence (AI) and data analytics to develop omnichannel strategies,
Latest news
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Transformation in healthcare professionals’ digital behaviours
Building outreach strategies. Discovering HCP digital behaviours and keeping track of the changes over time makes the difference when aiming to understand HCP opinions and unmet needs. ... From this data, powerful and effective value-adding outreach
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Burson Cohn & Wolfe acquires Hirshorn Zuckerman
It has a workforce of nearly 200 creative and digital professionals, and after the acquisition, it will operate across all of the industry sectors that BCW currently serves. ... strategies and cutting-edge digital activations.
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Fishawack acquires brand communications agency Healthcircle
Healthcircle is headquartered in London, UK and is known for its direct-to-patient communications approach, offering digital solutions and medical communications strategies.
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Anthill Agency launch digital-focused academy
The new academy will drive “fundamental” principles of digital marketing into its learning programme. ... Therefore, we’ve decided to share our own methodologies on digital strategies and solutions, and in doing so, we extend our engagement with
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Health and wellbeing agency Salt Thinking launched
The London-based firm will offer creative, digital and behavioural strategies. A new London-based health and wellbeing agency has been launched by a founding duo of managing director Kath Cotton ... Salt Thinking will offer its pharmaceutical, health and
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Latest Intelligence
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Global leaders in digital channels
Figure 6: Virtual engagement in oncology. Sales drives content sharing. Finally, UK field teams have an opportunity to optimise their engagement strategies by assessing digital maturity by user type. ... Today, the most effective engagement strategies
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Despite the rise of digital technology in clinical trials, community engagement has never been so important
It is still traditional, off-line methods that typically result in a better conversion rate for patient recruitment and digital enrolment strategies also do little to address the core underlying issues ... Digital inspiration for pharma on mobile, social
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Listen, learn and lift off
Despite the disruption, a new suite of digital channels and engagement strategies have emerged, and the prime objective is keeping healthcare professionals (HCPs) and patients at the heart of mission control ... We live in a digital world that moves in
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Value add: using digital engagement metrics to optimise and drive salesforce effectiveness
By Simon Grime. In the final part of the Smarter Strategies series, Wilmington Healthcare’s Simon Grime describes the key steps in measuring the value of your digital engagement and how ... But how do you do it? In the final article of this series, we
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Smarter strategies: precise customer-centric digital engagement with the NHS
Smarter strategies: precise customer-centric digital engagement with the NHS - jobs, news and advice for the pharmaceutical and healthcare industries.
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Latest appointments
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Healthware Group appoints Yannick Valenti as digital strategy and customer engagement director
Prior to that, he was European general manager for digital advertising company SRAX and also previously served as head of digital strategies at Sudler International. ... look forward to combining rigorous digital strategies and customer engagement
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Aurora boosts team with new hires and internal promotions
Bath joined the Aurora team in 2015 – as the agency’s digital insights lead, he ensures client strategies are supported by digital, data and insights that both help develop engaging programmes
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Healthcare comms appointments
Patel’s responsibility will see him identify digital and social media opportunities to boost communications activities. ... Over the last 20 years, Patel has led digital, content and social media strategies for a variety of organisations in they health,
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Damian Eade to lead Insight Research Group's new digital team
Insight Research Group has appointed its research director Damian Eade to lead a new digital business team. ... The UK-based agency's new team will focus on mobile developments, digital strategies and helping pharma and healthcare clients embrace new
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Latest from PMHub
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Pharmaceutical Marketing Strategies For The Digital Age
In the digital age, a strong digital marketing strategy is crucial for businesses, especially in the highly competitive and complex pharmaceutical industry. ... Head over to Genetic Digital to download the full version as a PDF.
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The impact of mindset on digital product success: Download our new whitepaper
In Spring 2022, we published new proprietary research, The Contradiction Conundrum, exploring how pharma organisations are currently approaching their digital products, services and strategies. ... What can you do to support your teams in embracing a
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The Contradiction Conundrum: New digital pharma report
New research, based on the views of 450 pharma professionals, reveals contradictions in how pharma organisations are approaching their digital products and strategies. ... The research, conducted in partnership with Reuters Events, explores how pharma
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VISFO kicks off Enigma scholarships at University of York
About VISFO. At VISFO, we think differently. A healthtech consultancy specialising in medical strategy, medical affairs, market landscaping and digital strategy, we support global clients at all stages of their product ... Projects include conference
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Developing Innovative Digital Strategies to Engage Patients
Caitlin Wagner, Associate Marketing Director at Pharming, shares her expertise on innovative patient engagement strategies, including the roles of mobile apps and social media, the impact of the COVID-19 pandemic ... Address:. Impetus Digital. WaterPark
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