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- PMLiVE

Digitas Health LifeBrands

- PMLiVE

JWT Brazil devises superhero theme for paediatric oncology patients

Agency draws on Warner Bros characterisation to make treatment more child-friendly

- PMLiVE

Trust me I’m in advertising

How does healthcare advertising's repute fare in online open forums?

- PMLiVE

Ogilvy Brussels names new associate director

Barbara Malengreaux will lead the consumer and health practice

- PMLiVE

McCann Health UK appoints new executive director

David Barratt was formerly CEO of Euro RSCG Life London

Blog the brand builder

This report looks into current practice in B2B marketing communications, the importance of online reputation, and the opportunities offered by social media. It confirms the move online and suggests that...

Say Communications

Advertising Association slams recent NGO healthcare lobbying

Chief executive Lefroy questions tactics of public health advocates

- PMLiVE

Word games: ditching the marketing jargon

Phil Bartlett on why he’s an advocate of ditching the jargon… choose your words carefully when you next see him!

- PMLiVE

McCann Health on a high after Clio Healthcare Awards

Secures most 2012 awards overall, while McCann Torre Lazur wins three

- PMLiVE

Patient Engagement – the Way Forward

We asked Melanie Kirk to tell us – in bite-sized chunks – how to build an integrated campaign for the patient

Havas unifies network under new rebranding

Euro RSCG Worldwide becomes Havas Worldwide, as Euro RSCG Life becomes Havas Life

- PMLiVE

Anatomy of your brand

In his feature Dissecting the anatomy of your brand, Kevin talks about ways to add value to your product. Now apply that thinking…

- PMLiVE

7 steps to (briefing) heaven

Don't let your campaign get off to a false start. These seven steps will help you write a creative brief with clarity.

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