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Digitas Health LifeBrands

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What makes a meaningful brand?

A brand is a vessel carrying values and beliefs that consumers associate with a product or service, but it doesn’t start out that way. Deliberate steps must be taken to...

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McCann Health promotes Briana Ferrigno to president of McCann Global Health

She will drive growth and diversification of the agency’s portfolio

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The valuable brand

Creating value beyond the pill is both possible and increasingly necessary

When is it time to rebrand?

Every change in marketplace dynamics, customer insights and global competition can be an opportunity or an obstacle. Today, customers interact seamlessly with chatbots, respond to new digital platforms and switch...

The Lucid Festival of Magic

Lucid Group threw a spellbinding event to celebrate eleven years of transforming lives with their standout new branding taking centre stage.

Lucid Group Communications Limited

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The new digital era of pharma advertising

Creating a connection

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McCann Health and The Ideas Foundation break world record

The Orange Project becomes the largest online album of handwritten notes

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McCann Health appoints Daniel Carucci as global medical director

The newly-created position will see him work across McCann's global network

McCann Health appoints global chief operating officer

Linda Szyper will take responsibility for optimising the company’s network

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Ogilvy appoints joint managing director of brand promotion and digital

Morten Frederiksen succeeds Caroline Howe

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McCann Health appoints global chief digital officer

Marcus Sigurdsson is promoted from chief digital officer, Asia Pacific

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Taming the Monster

Will pharma’s pursuit of marketing effectiveness continue to give it sleepless nights?

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