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- PMLiVE

Digitas Health LifeBrands

- PMLiVE

Brexit and Trump

The resulting cognitive dissonance from these events is making a lot of people feel very uncomfortable, but has the world really changed?

- PMLiVE

Bob Chandler launches new healthcare comms ‘micro-network’

Members of Watershed Bridges include wethepeople, BK Digital and MaxAscent

- PMLiVE

McCann Health expands EMEA creative teams

Appoints directors at its Dubai, Germany and UK agencies

- PMLiVE

Sudler London takes Young Talent Award at IPA Best of Health

Wins prize for 'Share Your Voice' leukaemia patient empowerment campaign

- PMLiVE

Should brand planning be a behaviour change challenge?

Directions in behaviour change: From translating the theory into practice to looking at its design implications and beyond, we put behavioural change under the spotlight

- PMLiVE

McCann Health and Langland lead Global Awards 2016 winners

Collect best global network and best agency awards for fifth consecutive year

- PMLiVE

DDB Remedy and McCann Health among 2016 Rx Club winners

And McCann Echo takes home the prestigious Carveth's Way Award

Are we harnessing the full emotional power of brand creativity?

Creative Director Damien Parsonage breaks down the common misconception that pharma and healthcare marketing for healthcare professionals ought to be entirely scientific and rational. Brands are powerful; here's how to...

Blue Latitude Health

- PMLiVE

The Global Awards 2016 finalists announced

GSW Worldwide’s virtual reality epilepsy campaign among the 145 shortlisted entries

- PMLiVE

Better by design

With patients at its heart, solution design can truly drive change in healthcare

- PMLiVE

Overriding the main frame

Leveraging behavioural biases to our advantage

- PMLiVE

Pharma ‘could do better’ on social media engagement

Industry is comfortable with the tech but has work to do on its approach

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