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Digitas Health LifeBrands

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Pharma Perspectives: The agency selection process (part 2)

AstraZeneca's Samuel Hollis on the evolution of the agency selection process

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Pharma Perspectives: The agency selection process (part 1)

S&H Group's David Higgins on the evolution of the agency selection process

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IPG Mediabrands creates healthcare agency

New global life sciences division Healix launched in the US

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IPA reveals 2016 Best of Health Show shortlist

33 agencies in with a chance to win at the healthcare advertising awards

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Man Boobs campaign wins at D&AD Impact Awards

Takes home White Pencil in inaugural awards for creative contribution to society

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McCann Health creates new global consultancy

Former Novartis exec Simon Holt to head up Consulting at McCann Health

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Safe from harm?

Which healthcare systems inspire patient confidence?

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Chameleon launches Central London office

The agency’s European president Stephen Marchant will head up the new location

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Case study: How strategic multichannel marketing defends a brand’s leadership positions

Traditionally, brands have used multichannel marketing (MCM) to build awareness across a broad range of targets. Building on that foundation, we worked with a large life science company whose established,...

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From push to pull: what makes effective multichannel marketing?

How designing CME becomes a listen and learn exercise as physicians are adapting to social media

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Evolve or die

How brand teams can bring more value to their customers

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International AIDS Society rebrands with focus on patient stories

The Partners Health revamps branding as part of marketing drive

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