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DTC advertising

This page shows the latest DTC advertising news and features for those working in and with pharma, biotech and healthcare.

AbbVie preps uterine fibroid filing after phase 3 win

AbbVie preps uterine fibroid filing after phase 3 win

early 2019.” It’s planning a major direct-to-consumer (DTC) advertising campaign to support the roll-out in the US.

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  • Country report: The healthcare market in Brazil Country report: The healthcare market in Brazil

    A new raft of restrictive rules on advertising has been introduced. ... Unlike the situation in the US, direct-to-consumer (DTC) advertising of prescription drugs is illegal, with only dermocosmetics, OTC and phytotherapeutic products able to use this

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COVID-19 Updates and Daily News

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up to your ears in it? some pressure is helpful but too much of the wrong sort quickly takes its...

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How innovating study sites can improve patient recruitment efficiency
There are so many ways that clinical trials have innovated over the last few years. There is now a larger focus on making trials more patient-centric, more virtualised, and more...
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Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Chris Ross takes a novel look at launch excellence through the lens of COVID-19 and explores how pharma’s launch leaders are rewriting the story...
6 reasons patients drop out of clinical trials and 6 ways to fix it
If you’ve successfully recruited patients for your clinical trial, but one by one, they begin to drop out, then this information could be for you....