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e-book

This page shows the latest e-book news and features for those working in and with pharma, biotech and healthcare.

FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book

FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book

The book was launched on the eve of World Osteoporosis Day, which aimed to spread awareness of the silent condition. ... The new book, which provides accessible information for anyone who wants to understand more about the disease, was written by

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  • From push to pull: what makes effective multichannel marketing? From push to pull: what makes effective multichannel marketing?

    skills. Other physicians in the same disease area will be looking for e-books and apps that support patient education and boost adherence; others will pick up bits of information and ... The world of continuing medical education has become interactive.

  • Case study: Cancer cookbook Case study: Cancer cookbook

    recipes and dietary information, The book has been distributed to Maggie’s Centres, cancer charities, Eisai employees and HCPs and is available to download as an e-book free of charge. ... Penny collated over 50 recipes and enthusiastically supported

  • Charting a sea change in medical education Charting a sea change in medical education

    Smartphone use is even more prevalent. Of course this doesn't mean that traditional analogue initiatives no longer have a place (it may not be as simple as replacing the book ... with the e-book), but we do need to ensure that healthcare professionals

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Aurora Healthcare Communications

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How innovating study sites can improve patient recruitment efficiency
There are so many ways that clinical trials have innovated over the last few years. There is now a larger focus on making trials more patient-centric, more virtualised, and more...
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Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Chris Ross takes a novel look at launch excellence through the lens of COVID-19 and explores how pharma’s launch leaders are rewriting the story...
6 reasons patients drop out of clinical trials and 6 ways to fix it
If you’ve successfully recruited patients for your clinical trial, but one by one, they begin to drop out, then this information could be for you....