This page shows the latest E-detailing news and features for those working in and with pharma, biotech and healthcare.
The Healthcare Partnership delivers services such as rep appointment booking, key message delivery, remote tele e-detailing, tele-research, to name a few.
The more cautious companies seem to invest only in old-fashioned digital tactics: e-detailing solutions, websites, direct and email marketing.
e-Detailing, web platforms and online congresses are now used as standard by more than 60% of all pharma companies - but many remain disparate.
The website will continue to run as an independent platform that also supports e-detailing programs.
New ways of marketing also saw growth, with spend on digital channels such as emailing, e-detailing and e-meetings continued to grow, up by 14 per cent, year-on-year,
Four of the top five answers crossed over, with only social media use (respondents) and e-details (companies) not matching up. ... 1 Multi-channel marketing. =1 Mobile (apps). =1 E-details/tablet detailing. 2 Healthcare professional networks.
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Significant variability has also been seen in the uptake of live interactions via phone calls and e-detailing across countries. ... Even with their relatively lower uptake of e-detailing, both the UK and Germany have also seen increases in promoter levels
E-detailing is already an established means of allowing efficient engagement, interactivity and convenience at a lower cost.
Investment in digital. So where is that investment going? The ‘multichannel rep’ is growing in strength, with reps increasingly equipped with digital tools like tablet e-Detailing and approved email. ... However, remote detailing and eRep
However, they may be part of disease-specific online communities, or open to learning about products via e-detailing.
For example, tablet e-detailing has become a standard approach (used by 84% of companies) and rep email adoption has risen to 49%, with another 38% planning or currently running pilots. ... Remote detailing has its highest impact in the youngest age
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E-detailers promote medicines to healthcare professionals (HCPs) over the phone and via online platforms, such as WebEx.
E-detailing content is a major investment and is often the best content that marketers on their products. ... This isn’t just your e-detailing presentation uploaded online but, in a sense, your customer team too.
Right now, many life science companies are looking to expand their e-detailing to a bigger multichannel experience. ... To show what can be done, Anthill has created an e-book ‘multichannel e-detailing’ that lays out the opportunities.
Many companies are looking to ‘get going’ with multichannel by building on their existing e-detailing platforms. ... To show what can be done, Anthill has created an e-book ‘multichannel e-detailing’ that lays out the opportunities. > >
E-detailing: Great for in-depth discussions, engaging people in specific topics or even identifying areas gaps in knowledge levels. ... Remote call: Like e-detailing, this is great for in-depth discussions and providing personal service.
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We are a fully integrated agency that is 100% dedicated to creating standout communications in healthcare. Our success starts by...