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- PMLiVE

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Bayer picks digital firms for open innovation support

Four new start-ups enter its Grants4Apps Accelerator programme

Bayer picks digital firms for open innovation support

Four new start-ups enter its Grants4Apps Accelerator programme

Content Shock

Is your content good enough to power your multi-channel marketing?

Content shock is the time when increasing volumes of content intersect our limited human capacity to consume it.

An agency called Owen

Why AI might be the rep’s best friend

When looking for the next big thing in digital communication, there’s nothing bigger than the sweeping changes promised by artificial intelligence. There’s little doubt that AI is coming to pharma...

Anthill Agency

Novartis looks outside pharma for digital transformation

Appoints former Sainsbury's Argos executive Bertrand Bodson

FDA poised to start digital health pilot

Forms a key part of the agency's new digital innovation action plan

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Are we #winning?

Is healthcare fully embracing the Digital Opinion Leader (DOL)?

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Boehringer Ingelheim launches new digital innovation team

BI X will aim to accelerate research and development

- PMLiVE

Packing a punch in multichannel communications

Creating a more creatively robust and integrated multichannel campaign

- PMLiVE

Sanofi Genzyme brings The World Vs MS to Denmark

Firm's Communiqué Award winning campaign launches in another local market

How to choose your digital channels

Like any other areas of marketing, pharma digital communication is subject to fashion. A new technology arrives, people naturally get excited. Meanwhile, established communication technologies receive less focus (even if...

Anthill Agency

- PMLiVE

Creative effectiveness: how to achieve tangible results

Chris Field, Director and Head of Creative Services at Blue Latitude Health, reveals what it takes to create winning creative campaigns that achieve results in the Pharma market.

Blue Latitude Health

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